The Content Marketing Manager’s mission is to maximize lead generation and revenue growth by overseeing the creation, execution, and delivery of compelling, educational content across all our channels.
 
You will play a key role in the success of our inbound and outbound marketing campaigns. You’ll write and edit copy for short-form and long-form content to support digital campaigns and educate our prospects. You’ll be technically savvy so you can translate complex product concepts into the business language of buyers for product content like feature sheets. But, you’ll also use your creative writing skills to enthusiastically champion our products and tell the Validity story.&nbsp; Along the way, you’ll be a project manager tracking the progress of your deliverables, and you’ll think analytically about how to improve your results from qualitative and quantitative data.
 
Team Dynamic
To succeed at Validity, you’ll need to execute quickly and be comfortable with change, but you should also not be afraid to take a step back and ask questions to align strategy with tactics. You should love finding just the right way to educate a target audience with meaningful, engaging information, not hyperbolic marketing fluff. You should think from the buyers’ perspective to answer, “So what?” Most importantly, you should be interested in frequently experimenting, constantly improving, and not being afraid to make mistakes. You’ll work with a team of like-minded individuals who are learning more every day.
 
Position Duties and Responsibilities
<ul>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Author thought-provoking content – short blog posts, bylines, case studies, ebooks, and white papers to support digital campaigns</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Coordinate content from other internal and external contributors</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Collaborate cross-functionally with the demand generation, product marketing, sales, sales enablement, product management, and public relations teams to plan and schedule supporting content</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Become a subject matter expert for our portfolio of software products</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Support marketing campaigns with regular, timely, content-rich social media posts that drive traffic to content</li>
</ul>
 
Required Experience, Skills, and Education
<ul>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Excellent written and verbal communication skills&nbsp;</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Experience writing and editing marketing and sales materials</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">translating technical concepts into buyer realities</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Experience working with a small team</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Ability to travel as needed (post-pandemic, less than 10% per year)</li>
</ul>
 
Preferred Experience, Skills, and Education
<ul>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Bachelor’s Degree in marketing, communications, or software-related technology field</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">2+ years of experience in content creation</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Experience with the tech industry, especially email marketing</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Experience with B2B and Software as a Service</li>
</ul>

The Content Marketing Manager’s mission is to maximize lead generation and
revenue growth by overseeing the creation, execution, and delivery of
compelling, educational content across all our channels.

  

You will play a key role in the success of our inbound and outbound marketing
campaigns. You’ll write and edit copy for short-form and long-form content to
support digital campaigns and educate our prospects. You’ll be technically
savvy so you can translate complex product concepts into the business language
of buyers for product content like feature sheets. But, you’ll also use your
creative writing skills to enthusiastically champion our products and tell the
Validity story.  Along the way, you’ll be a project manager tracking the
progress of your deliverables, and you’ll think analytically about how to
improve your results from qualitative and quantitative data.

****  

**Team Dynamic**

To succeed at Validity, you’ll need to execute quickly and be comfortable with
change, but you should also not be afraid to take a step back and ask
questions to align strategy with tactics. You should love finding just the
right way to educate a target audience with meaningful, engaging information,
not hyperbolic marketing fluff. You should think from the buyers’ perspective
to answer, “So what?” Most importantly, you should be interested in frequently
experimenting, constantly improving, and not being afraid to make mistakes.
You’ll work with a team of like-minded individuals who are learning more every
day.

****  

**Position Duties and Responsibilities**

  * Author thought-provoking content – short blog posts, bylines, case studies, ebooks, and white papers to support digital campaigns
  * Coordinate content from other internal and external contributors
  * Collaborate cross-functionally with the demand generation, product marketing, sales, sales enablement, product management, and public relations teams to plan and schedule supporting content
  * Become a subject matter expert for our portfolio of software products
  * Support marketing campaigns with regular, timely, content-rich social media posts that drive traffic to content

****  

**Required Experience, Skills, and Education**

  * Excellent written and verbal communication skills 
  * Experience writing and editing marketing and sales materials
  * translating technical concepts into buyer realities
  * Experience working with a small team
  * Ability to travel as needed (post-pandemic, less than 10% per year)

****  

**Preferred Experience, Skills, and Education**

  * Bachelor’s Degree in marketing, communications, or software-related technology field
  * 2+ years of experience in content creation
  * Experience with the tech industry, especially email marketing
  * Experience with B2B and Software as a Service

