Marketing Analyst
SUMMARY
The Marketing Team is the centralized resource for directing alternative product marketing strategy efforts, including the development of messaging, and positioning at both the capability and product level. The Marketing team works closely with other departments, particularly Business Development and Investments, in order to clearly convey investment information to prospective and current clients through visual communication. Materials cover the entire spectrum of alternative investments offered by the firm. The Marketing Collateral team creates and maintains presentations, and other materials, that are used to market the firm, our core competencies, and funds to institutional prospects, cross-selling to existing clients, and consultants.
The Marketing Analyst will be responsible for preparing marketing collateral used to market the firm, its funds and its capabilities to prospects and consultants. The individual will be responsible for working closely with investment and business development professionals to create marketing content and strategically position the firm. This role requires strong communication skills, the ability to work in a dynamic group environment, analytical skills, and project management capabilities.
RESPONSIBILITIES
The team member will be involved in the following critical activities:
Create visually compelling and technically rich pitch presentations that effectively sell GCM Grosvenor’s investment capabilities and products to institutional investors.
Develop and maintain sales support collateral, fund brochures, strategy outlook and market review materials, conference materials, among others, that support capital raise efforts and general business development.
Coordinate internal approvals from members of Senior Management, Client Group, Investments, Operations, Legal and Compliance, as appropriate.
Develop and manage internal project timelines to ensure all deadlines are met.
Manage multiple projects simultaneously.
Retrieve, analyze and ensure data is accurate and applicable.
Extensive use of Microsoft PowerPoint, as well as Excel, Word and third-party systems to prepare marketing materials.
Operate in a deadline driven, constantly changing environment.
Perform related duties as assigned.
EDUCATION, SKILLS AND EXPERIENCE REQUIREMENTS
The ideal experience and critical competencies for the role include the following:
EQUAL OPPORTUNITY EMPLOYER M/F/D/V
ABOUT THE FIRM
GCM Grosvenor (Nasdaq: GCMG) is a leading global alternative asset management solutions provider for more than 50 years. We have $73 billion in assets under management that we invest across investment verticals including private equity, infrastructure, real estate, credit, ESG & Impact, and absolute return investment strategies.
Our team of over 530 professionals is dedicated to delivering an exceptional value proposition for our global clients. The diversity of our employees is a driving factor of success, and is critical to our ability to create and deliver value to our clients. GCM has been committed to the advancement of small, emerging, and diverse managers for 20+ years. We are proud to offer our employees a comprehensive benefits package focused on health and wellness, continuing education, and work-life balance.
The firm is headquartered in Chicago, with offices in New York, Toronto, London, Frankfurt, Tokyo, Hong Kong, and Seoul. Learn more at www.gcmgrosvenor.com
EQUAL OPPORTUNITY EMPLOYER M/F/D/V