<h1 style="font-size: 30px; margin-top: 0px; margin-right: 130px; margin-bottom: 11px; font-family: OpenSans, Helvetica, Arial, sans-serif; color: rgb(43, 51, 58); caret-color: rgb(43, 51, 58); line-height: 1.5;">FreightWaves is looking for an Audience Development Manager who will play an integral role in developing FreightWaves’ audience development efforts and acquisition strategies across newsletters, web traffic, podcasts, and social channels. They will think cross-functionally across all of FreightWaves’ publishing brands: FreightWaves, American Shipper &amp; more.
&nbsp;
What you will be doing:
&nbsp;
This job has a lot of moving parts, which likely has you excited because you love taking on a bold challenge. Here are some of the other key responsibilities you’ll tackle:
<ul>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Drive the company’s audience development strategy across franchises</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Assist in the implementation of the FreightWaves CDP solution</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Manage FreightWaves’ CDP to both gather and activate first-party data for more effective marketing of FW products, as well as advertiser products</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Provide audience reporting to the FW marketing, FW editorial, and Media Sales teams with actionable insights</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Father, analyze and interpret audience and engagement data and turning that data into actionable insights</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Work with media product team to effectively package and promote editorial content across franchises for better user experience</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Own and optimize all reader touch points - referral program, onboarding, re-engagement, on-site interactions, etc.</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Think creatively about organic growth + engagement methods across franchises</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Identify new distribution channels to increase traffic to FreightWaves<a href="http://morningbrew.com/">.com</a></li>
</ul>
&nbsp;
What you bring to the table:
&nbsp;
<ul>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">3+ years of experience working in audience development, marketing analytics, growth, or marketing</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Strong understanding of and passion for the digital media landscape</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Proven track record of ideating and executing growth and content initiatives</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Ability to gather, analyze and interpret audience and engagement data, then turn that data into actionable insights and communicate ideas effectively</li>
</ul>
&nbsp;
Our Benefits: &nbsp;
<ul>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">An excellent work environment, flat hierarchies, and short decision paths.</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Competitive salary</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Work from home&nbsp;</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">A generous benefits package including 100% employer-paid health, dental, vision and Life insurance, STD, LTD</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Concierge doctor on-call&nbsp;</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Stock options</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">401k with up to 3.5% match</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Training programs and career development opportunities</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Student-loan reimbursement&nbsp;</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Annual life achievement bonus of $2,000 for having a baby, buying a house, or getting married (max one per year)&nbsp;</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">No set days off Vacation policy (our team takes time off as needed with supervisor approval)</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Gym Membership (or virtual membership while COVID is still a part of our daily lives)</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Audible or Kindle Unlimited subscription&nbsp;</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">FreightWaves strives for sustainability. We offset our carbon emissions.&nbsp;</li>
<li style="margin: 0px; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Discount on Ford vehicles</li>
</ul></h1>

#

FreightWaves is looking for an Audience Development Manager who will play an
integral role in developing FreightWaves’ audience development efforts and
acquisition strategies across newsletters, web traffic, podcasts, and social
channels. They will think cross-functionally across all of FreightWaves’
publishing brands: FreightWaves, American Shipper & more.



**What you will be doing:**



This job has a lot of moving parts, which likely has you excited because you
love taking on a bold challenge. Here are some of the other key
responsibilities you’ll tackle:

  * Drive the company’s audience development strategy across franchises
  * Assist in the implementation of the FreightWaves CDP solution
  * Manage FreightWaves’ CDP to both gather and activate first-party data for more effective marketing of FW products, as well as advertiser products
  * Provide audience reporting to the FW marketing, FW editorial, and Media Sales teams with actionable insights
  * Father, analyze and interpret audience and engagement data and turning that data into actionable insights
  * Work with media product team to effectively package and promote editorial content across franchises for better user experience
  * Own and optimize all reader touch points - referral program, onboarding, re-engagement, on-site interactions, etc.
  * Think creatively about organic growth + engagement methods across franchises
  * Identify new distribution channels to increase traffic to FreightWaves[.com](http://morningbrew.com/)



**What you bring to the table:**



  * 3+ years of experience working in audience development, marketing analytics, growth, or marketing
  * Strong understanding of and passion for the digital media landscape
  * Proven track record of ideating and executing growth and content initiatives
  * Ability to gather, analyze and interpret audience and engagement data, then turn that data into actionable insights and communicate ideas effectively



**Our Benefits:  **

  * An excellent work environment, flat hierarchies, and short decision paths.
  * Competitive salary
  * Work from home 
  * A generous benefits package including 100% employer-paid health, dental, vision and Life insurance, STD, LTD
  * Concierge doctor on-call 
  * Stock options
  * 401k with up to 3.5% match
  * Training programs and career development opportunities
  * Student-loan reimbursement 
  * Annual life achievement bonus of $2,000 for having a baby, buying a house, or getting married (max one per year) 
  * No set days off Vacation policy (our team takes time off as needed with supervisor approval)
  * Gym Membership (or virtual membership while COVID is still a part of our daily lives)
  * Audible or Kindle Unlimited subscription 
  * FreightWaves strives for sustainability. We offset our carbon emissions. 
  * Discount on Ford vehicles

