Lifecycle Marketing Lead, Nurture at Headway | Powderkeg

Headway’s mission is a big one - to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to take insurance and scale their practice.

Headway was founded in 2019 – since then, we’ve grown into a diverse, national network of over 25,000 mental healthcare providers across all 50 states who run their practice on our software. We’re a Series C company powering 500k+ appointments per month with over $225m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

Our Lifecycle Marketing team is building a best in class engagement engine, driving and optimizing engagement throughout the customer journey. We are looking for an experienced marketer who will go deep into our existing database and drive down funnel conversations by designing and implementing new initiatives relevant to our provider audience. The ideal candidate will be customer-centric and have proven multi-channel experience converting and optimizing revenue driving campaigns.

You Will:

  • Design and execute campaigns reengaging our existing lead database driving business critical KPIs
  • Own the development and execution of lead generating nurture campaigns across email and SMS
  • Manage experiment roadmap aimed at optimizing conversion rates of existing campaigns
  • Leverage customer and data insights to identify opportunities for new segmentation strategies
  • Develop strategy and best practices for engaging subscribers across segments and cohorts
  • Track and analyze program performance, and identify opportunities for optimization
  • Collaborate with internal stakeholders to streamline and coordinate notifications across platforms

You’d be a great fit for this role if:

  • You have 4-6+ years experience managing lifecycle or email marketing campaigns
  • You have an empathetic, customer-centric approach that keeps the customer experience at the center
  • You are data-driven - you love to dig into the numbers and details to derive new insights and identify new opportunities
  • You thrive in a fast paced, high-growth startup environment
  • You are excited by the opportunity to own end to end initiatives, from high level strategy to rolling your sleeves up to get things done
  • Marketo Certified a plus
  • You have experience with Salesforce, specifically Salesforce Campaigns and Reports
  • You have experience with SMS, Outreach, and ChurnZero

Compensation and Benefits:

  • Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)

    • Group A: $135,000
    • Group B: $121,500
    • Group C: $108,000
      • Examples of cities located in each Compensation Grouping:
      • Group A = NYC/Tri-State Area, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
      • Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
      • Group C = All remaining cities
  • Benefits offered include:

    • Equity Compensation
    • Medical, Dental, and Vision coverage
    • HSA / FSA
    • 401K
    • Work-from-Home Stipend
    • Therapy Reimbursement
    • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
    • Unlimited PTO
    • Employee Assistance Program (EAP)
    • Training and professional development

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem - across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please contact

Headway employees work remotely across the US, with the option to work from offices in New York City and (coming soon!) San Francisco. Headway participates in E-Verify. To learn more, click here.

Job Summary
  • Job Title
    Lifecycle Marketing Lead, Nurture
  • Company
  • Location
  • Employment Type
    Full time
Ready to apply?
Ready to apply?