About Us Prolific entrepreneur and inventor Scott A. Jones launched Eleven Fifty Academy in 2014. With a $2 million grant from the Scott A. Jones Foundation and with software development experts from his previous entrepreneurial ventures, Scott brought a coding immersion training program to the Midwest in order to meet the ever-increasing and urgent need for highly trained software developers. Eleven Fifty delivers relevant instruction within a true development environment while teaching tools that support workflow, teamwork, and code management. The college offers a variety of Software Development and Cybersecurity courses. Eleven Fifty Academy is a 501(c)(3) nonprofit code academy and was the first coding bootcamp in Indiana. We believe in impacting the lives of students by providing relevant coding skills for the most in-demand jobs in today’s tech ecosystem. Job Brief Eleven Fifty Academy is searching for a Product Marketing Manager to be the champion for new product innovations and develop engaging marketing programs that will reach the target audience for each product and inspire a profitable growth. Product, in the context of Eleven Fifty Academy, includes all courses, workshops, and other Learning offerings that positively impact the lives of learners by providing the opportunity to gain skills to increase a learner’s job satisfaction. The Product Marketing Manager will be in charge of all aspects of how the products are marketed to the public. They will launch the products that benefit Eleven Fifty’s customer base, make a huge difference in the customer’s lives, and help achieve profits and strategic objectives that propel Eleven Fifty’s success and growth. Responsibilities <ul>
<li style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Design and develop marketing strategies and programs; drive demand for our products with creative and innovative marketing practices thus improving the educational and promotional efforts of various departments</li>
<li style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Analyze new and existing marketing programs to determine effect on sales and augment marketing strategies as necessary</li>
<li style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Work in tandem with the Director of Product Development to ensure our message is making it to market and evaluate consumers’ attitudes and feelings toward our products</li>
<li style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Oversee the production of all marketing materials for the Engagement, Admissions, and Learning teams, including presentations, blog posts, advertisements and social media posts</li>
<li style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Write detailed plans for new product launches and manage implementation of launch plans</li>
<li style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Work to maintain strong market intelligence, keeping up to date on consumer and societal trends, researching the strategies of our competitors and making recommendations for changes to our own strategies</li>
</ul> Requirements <ul>
<li style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Bachelor’s degree required</li>
<li style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">2 years of demonstrated experience in a professional writing and editing capacity</li>
<li style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">3 - 6 years related experience in marketing communications required</li>
<li style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Excellent critical thinking skills, communication skills, and presentation skills</li>
<li style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Well versed in successful GTM strategies</li>
<li style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Ability to manage deadlines and coordinate projects amidst competing priorities</li>
<li style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Experienced with developing and implementing multi-level, integrated communications approaches required</li>
<li style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Good grasp of technology and how to effectively harness it to generate employee engagement required</li>
</ul> Consultative AND Decisive Skills Preferred <ul>
<li style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Innovative, yet practical with information flow and communication preferred</li>
<li style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Able to collaborate to implement the most effective overall marketing strategy preferred</li>
<li style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Able to prioritize and handle multiple issues and projects concurrently is preferred</li>
<li style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">Experience with marketing automation software, a plus</li>
</ul> Disclaimer This specification is intended to indicate management’s designation of the position’s essential functions, which include the kinds of tasks and levels of work difficulty that will be required of positions given this title and shall not be construed as declaring the entire description of specific duties and responsibilities of any particular positions. It is not intended to limit, or in any way modify, the right of any supervisor to assign, direct, and control the work of employees under his/her supervision.

**About Us**

 ****  

Prolific entrepreneur and inventor Scott A. Jones launched Eleven Fifty
Academy in 2014. With a $2 million grant from the Scott A. Jones Foundation
and with software development experts from his previous entrepreneurial
ventures, Scott brought a coding immersion training program to the Midwest in
order to meet the ever-increasing and urgent need for highly trained software
developers. Eleven Fifty delivers relevant instruction within a true
development environment while teaching tools that support workflow, teamwork,
and code management. The college offers a variety of Software Development and
Cybersecurity courses.

  

Eleven Fifty Academy is a 501(c)(3) nonprofit code academy and was the first
coding bootcamp in Indiana. We believe in impacting the lives of students by
providing relevant coding skills for the most in-demand jobs in today’s tech
ecosystem.

  

 **Job Brief**

 ****  

Eleven Fifty Academy is searching for a Product Marketing Manager to be the
champion for new product innovations and develop engaging marketing programs
that will reach the target audience for each product and inspire a profitable
growth. Product, in the context of Eleven Fifty Academy, includes all courses,
workshops, and other Learning offerings that positively impact the lives of
learners by providing the opportunity to gain skills to increase a learner’s
job satisfaction.

  

The Product Marketing Manager will be in charge of all aspects of how the
products are marketed to the public. They will launch the products that
benefit Eleven Fifty’s customer base, make a huge difference in the customer’s
lives, and help achieve profits and strategic objectives that propel Eleven
Fifty’s success and growth.

  

 **Responsibilities**

 ****  

  * Design and develop marketing strategies and programs; drive demand for our products with creative and innovative marketing practices thus improving the educational and promotional efforts of various departments
  * Analyze new and existing marketing programs to determine effect on sales and augment marketing strategies as necessary
  * Work in tandem with the Director of Product Development to ensure our message is making it to market and evaluate consumers’ attitudes and feelings toward our products
  * Oversee the production of all marketing materials for the Engagement, Admissions, and Learning teams, including presentations, blog posts, advertisements and social media posts
  * Write detailed plans for new product launches and manage implementation of launch plans
  * Work to maintain strong market intelligence, keeping up to date on consumer and societal trends, researching the strategies of our competitors and making recommendations for changes to our own strategies

  

**Requirements**

 ****  

  * Bachelor’s degree required
  * 2 years of demonstrated experience in a professional writing and editing capacity
  * 3 - 6 years related experience in marketing communications required
  * Excellent critical thinking skills, communication skills, and presentation skills
  * Well versed in successful GTM strategies
  * Ability to manage deadlines and coordinate projects amidst competing priorities
  * Experienced with developing and implementing multi-level, integrated communications approaches required
  * Good grasp of technology and how to effectively harness it to generate employee engagement required

  

**Consultative AND Decisive Skills Preferred**

 ****  

  * Innovative, yet practical with information flow and communication preferred
  * Able to collaborate to implement the most effective overall marketing strategy preferred
  * Able to prioritize and handle multiple issues and projects concurrently is preferred
  * Experience with marketing automation software, a plus

  

**Disclaimer**

 ****  

This specification is intended to indicate management’s designation of the
position’s essential functions, which include the kinds of tasks and levels of
work difficulty that will be required of positions given this title and shall
not be construed as declaring the entire description of specific duties and
responsibilities of any particular positions. It is not intended to limit, or
in any way modify, the right of any supervisor to assign, direct, and control
the work of employees under his/her supervision.

