<div class="content-intro"><h2>The Company You’ll Join</h2>
<p>Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence.</p>
<p>Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.</p>
<p>Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don’t work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta’s software for the Office of the Fund CFO does just that - it’s a new category of software to make private markets look more like public markets - a connected ERP for private capital.&nbsp;</p>
<p>For more information about our offices and culture, check out our <a href="https://carta.com/careers/">Carta careers page</a>.</p></div><h2><strong>The Team You’ll Work With</strong></h2>
<p>The GTM Strategy &amp; Operations team partners with Sales &amp; Marketing leaders to drive Carta’s revenue strategy and best-in class execution.&nbsp;</p>
<p>The team mandate is to help accelerate revenue growth and optimize efficiency and effectiveness across the revenue customer lifecycle. The team owns end-to-end GTM strategy and execution, and the reporting and operational foundation for Carta to continuously scale and grow.&nbsp;</p>
<p>In this vital GTM role, you’ll be owning and optimizing the marketing strategy and operations foundation to enable Marketing to scale. This leader will work closely with our CMO, Marketing and GTM leadership, Finance, Business Systems, and Data to define, build, and scale a world class operations foundation.</p>
<h2><strong>The Problems You’ll Solve</strong></h2>
<p>The ideal candidate is an experienced hands-on operator who has built and scaled marketing systems, processes, and reporting in support of demand generation activities in high-growth technology companies. This individual possesses a unique blend of marketing strategy and operations acumen, leadership, agility, and communication skills. This is a hands-on role and candidates must demonstrate the ability to operate and excel at the strategic as well as tactical levels.</p>
<ul>
<li>Serve as the trusted advisor and operations leader to CMO and leadership</li>
<li>Own and build out all Marketing Operations activities including business systems and tools, process and policies, attribution/lead scoring models, operations, data &amp; reporting, and business/operational planning</li>
<li>Drive ambitious goals to develop new systems/data architecture, automations, integrations, and best practices that will create a step change in performance</li>
<li>Support marketing execution. Partner with Demand Generation, Channel, and Brand teams to plan and execute marketing strategies within the marketing automation platform</li>
<li>Proactively drive continuous improvement for process optimization, process redesign, or development of new process/policies</li>
<li>Responsible for the strategic roadmap and implementation of marketing technology tools</li>
<li>Own lead management processes. Partner with cross-functional teams in Sales Development, Marketing, and GTM Leadership to maximize the velocity and conversion of MQLs through scoring, routing and qualification processes</li>
<li>Build infrastructure and foundation to enable full funnel reporting and analytics&nbsp;</li>
<li>Drive marketing database strategy.&nbsp; Analyze gaps in our data and contact acquisition strategy. Oversee strategy, execution and measurement to ensure accuracy, completeness, and recency of marketing data.</li>
<li>Develop end-to-end sales process and oversee governance of all policies across a matrixed business; run routine audits to verify compliance at all levels; maintain key documentation regarding our policies and sale processes</li>
<li>Assist with the marketing planning and budgeting process. Help to ensure that marketing's goals are consistently aligned with the overall strategy</li>
<li>Deliver insights into the performance of marketing activities and campaigns</li>
</ul>
<h2><strong>About You</strong></h2>
<ul>
<li>10+ years marketing operations experience, with progressively increasing responsibility, complexity, and scale of work</li>
<li>5+ years people management experience. Experience in a multi-product SaaS company selling to enterprises a plusAbility to think strategically, but also have exceptional attention to detail in execution and project management skills. Ability and willingness to be a hands-on leader</li>
<li>Results-driven self-starter with the ability to multitask. Strong initiative and ability to work in a self-directed environment with a “can do” attitude and growth mindset</li>
<li>Exceptional interpersonal and stakeholder management skills. Experience driving cross-functional projects end-to-end. Ability to negotiate and influence priorities across organizations at all levels</li>
<li>Effective, clear, and concise communication skills, verbal and written. Ability to communicate the right level of information to executives and cross-functional teams at the right cadence</li>
<li>Strategic, structured thinker. Strong analytical skills and business acumen. Aptitude for framing business questions with data, translating business needs into strategies, and executing tactics and process improvements</li>
<li>Demonstrated ability and desire to coach and develop a team</li>
<li>Comfortable working in a fast-paced environment while dealing with ambiguity</li>
<li>Drive. Ability and passion to analyze, set priorities, and solve complex problems effectively and consistently</li>
<li>Advanced skills required in Marketo, SFDC, Bizible, BI tools (Looker, Tableau, etc), Gsuite, Excel</li>
</ul>
<p>At Carta, you’re not just an employee. You’re a builder who is creating&nbsp; infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally&nbsp; to challenge the status quo; working towards a common goal of creating more owners in the private markets.&nbsp;</p>
<h2>Salary</h2>
<p>Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $196,000 - $295,000 in San Francisco.&nbsp;Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.</p><div class="content-conclusion"><p>Disclosures:</p>
<ul>
<li>We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.&nbsp;</li>
<li>Carta uses E-Verify in the United States for employment authorization. See the <a href="https://www.e-verify.gov/about-e-verify/what-is-e-verify">E-Verify</a> and <a href="Department">Department of Justice</a> websites for more details.</li>
<li>For information on our data privacy policies, see&nbsp;<a class="c-link" href="https://carta.com/privacy/" target="_blank" data-stringify-link="https://carta.com/privacy/" data-sk="tooltip_parent">Privacy</a>,&nbsp;<a class="c-link" href="https://carta.com/privacy/candidate/" target="_blank" data-stringify-link="https://carta.com/privacy/candidate/" data-sk="tooltip_parent">CA Candidate Privacy</a>, and <a class="c-link" href="https://carta.com/legal/br/brazil-pay-transparency/" target="_blank" data-stringify-link="https://carta.com/legal/br/brazil-pay-transparency/" data-sk="tooltip_parent">Brazil Transparency Report</a>.</li>
<li><strong>Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to security@carta.com.</strong></li>
</ul></div>

## The Company You’ll Join

Carta connects founders, investors, and limited partners through world-class
software, purpose-built for everyone in venture capital, private equity and
private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s
platform of software and services lays the groundwork so you can build,
invest, and scale with confidence.

Carta’s Fund Administration platform supports 9,000+ funds and SPVs,
representing nearly $185B in assets under management, with tools designed to
enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast
Company, Inc. and Great Places to Work, Carta is shaping the future of private
market infrastructure.

Together, Carta is creating the end-to-end ERP platform for private markets.
Traditional ERP solutions don’t work for Private Funds. Private capital
markets need a comprehensive software solution to replace outdated
spreadsheets and fragmented service providers. Carta’s software for the Office
of the Fund CFO does just that - it’s a new category of software to make
private markets look more like public markets - a connected ERP for private
capital.

For more information about our offices and culture, check out our [Carta
careers page](https://carta.com/careers/).

##  **The Team You’ll Work With**

The GTM Strategy & Operations team partners with Sales & Marketing leaders to
drive Carta’s revenue strategy and best-in class execution.

The team mandate is to help accelerate revenue growth and optimize efficiency
and effectiveness across the revenue customer lifecycle. The team owns end-to-
end GTM strategy and execution, and the reporting and operational foundation
for Carta to continuously scale and grow.

In this vital GTM role, you’ll be owning and optimizing the marketing strategy
and operations foundation to enable Marketing to scale. This leader will work
closely with our CMO, Marketing and GTM leadership, Finance, Business Systems,
and Data to define, build, and scale a world class operations foundation.

## **The Problems You’ll Solve**

The ideal candidate is an experienced hands-on operator who has built and
scaled marketing systems, processes, and reporting in support of demand
generation activities in high-growth technology companies. This individual
possesses a unique blend of marketing strategy and operations acumen,
leadership, agility, and communication skills. This is a hands-on role and
candidates must demonstrate the ability to operate and excel at the strategic
as well as tactical levels.

  * Serve as the trusted advisor and operations leader to CMO and leadership
  * Own and build out all Marketing Operations activities including business systems and tools, process and policies, attribution/lead scoring models, operations, data & reporting, and business/operational planning
  * Drive ambitious goals to develop new systems/data architecture, automations, integrations, and best practices that will create a step change in performance
  * Support marketing execution. Partner with Demand Generation, Channel, and Brand teams to plan and execute marketing strategies within the marketing automation platform
  * Proactively drive continuous improvement for process optimization, process redesign, or development of new process/policies
  * Responsible for the strategic roadmap and implementation of marketing technology tools
  * Own lead management processes. Partner with cross-functional teams in Sales Development, Marketing, and GTM Leadership to maximize the velocity and conversion of MQLs through scoring, routing and qualification processes
  * Build infrastructure and foundation to enable full funnel reporting and analytics 
  * Drive marketing database strategy.  Analyze gaps in our data and contact acquisition strategy. Oversee strategy, execution and measurement to ensure accuracy, completeness, and recency of marketing data.
  * Develop end-to-end sales process and oversee governance of all policies across a matrixed business; run routine audits to verify compliance at all levels; maintain key documentation regarding our policies and sale processes
  * Assist with the marketing planning and budgeting process. Help to ensure that marketing's goals are consistently aligned with the overall strategy
  * Deliver insights into the performance of marketing activities and campaigns

## **About You**

  * 10+ years marketing operations experience, with progressively increasing responsibility, complexity, and scale of work
  * 5+ years people management experience. Experience in a multi-product SaaS company selling to enterprises a plusAbility to think strategically, but also have exceptional attention to detail in execution and project management skills. Ability and willingness to be a hands-on leader
  * Results-driven self-starter with the ability to multitask. Strong initiative and ability to work in a self-directed environment with a “can do” attitude and growth mindset
  * Exceptional interpersonal and stakeholder management skills. Experience driving cross-functional projects end-to-end. Ability to negotiate and influence priorities across organizations at all levels
  * Effective, clear, and concise communication skills, verbal and written. Ability to communicate the right level of information to executives and cross-functional teams at the right cadence
  * Strategic, structured thinker. Strong analytical skills and business acumen. Aptitude for framing business questions with data, translating business needs into strategies, and executing tactics and process improvements
  * Demonstrated ability and desire to coach and develop a team
  * Comfortable working in a fast-paced environment while dealing with ambiguity
  * Drive. Ability and passion to analyze, set priorities, and solve complex problems effectively and consistently
  * Advanced skills required in Marketo, SFDC, Bizible, BI tools (Looker, Tableau, etc), Gsuite, Excel

At Carta, you’re not just an employee. You’re a builder who is creating
infrastructure that accelerates innovation and empowers more ownership.
Cartans are helpful, relentless, unconventional and kind; representing Carta’s
Identity Traits. They work collaboratively and cross functionally  to
challenge the status quo; working towards a common goal of creating more
owners in the private markets.

## Salary

Carta’s compensation package includes a market competitive salary, equity for
all full time roles, exceptional benefits, and, for applicable roles,
commissions plans. Our minimum cash compensation (salary + commission if
applicable) range for this role is: $196,000 - $295,000 in San Francisco.
Final offers may vary from the amount listed based on geography, candidate
experience and expertise, and other factors.

Disclosures:

  * We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email. 
  * Carta uses E-Verify in the United States for employment authorization. See the [E-Verify](https://www.e-verify.gov/about-e-verify/what-is-e-verify) and [Department of Justice](Department) websites for more details.
  * For information on our data privacy policies, see [Privacy](https://carta.com/privacy/), [CA Candidate Privacy](https://carta.com/privacy/candidate/), and [Brazil Transparency Report](https://carta.com/legal/br/brazil-pay-transparency/).
  * **Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to security@carta.com.**

