The tech industry is full of acronyms and other terms that sound foreign to those who aren’t considering things like customer acquisition cost (CAC) or monthly recurring revenue (MRR) every…
Despite the increasing popularity of digital and online media, TV is a sought-after platform for many businesses, including tech scale-ups. Getting your company on TV, even the local news, can…
You’re hustling through every day, caught up in the whirlwind of building a startup. Your business model is solid, funding is great and you have the right talent in place…
Whether you’re headed to Dreamforce or SXSW, exhibiting at a trade show provides the unique opportunity to surround your tech start-up or scale-up with industry leaders and media who are…
In early November, the Powderkeg and Raidious teams sat down and had a heated discussion. Raidious sets the bar for content marketing in Indianapolis, and I used to run a…
Whether it's to attract customers or generate interest from VCs and other investors, startups need to get in front of as many potential stakeholders as possible. However, with the explosion…