Top SaaS Companies 2023 | Powderkeg
Top SaaS Companies

Top SaaS Companies

SaaS continues to drive flexible and scalable solutions in 2023, enabling teams to streamline operations, enhance collaboration, and adapt swiftly in an ever-evolving digital landscape.

Keep reading to learn who’s hiring, who’s trending, expert insights from executives in the SaaS industry, and more.

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Insights from the Community

Read insights from executives in the Powderkeg community about the biggest shifts, trends and opportunities in SaaS.
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Lindsay Tjepkema
CEO & Co-Founder
What is 1 thing that makes your company culture unique from other SaaS companies?
Casted is the place I’ve always wanted to work. The differentiator is care. People here genuinely care - about each other, our customers, the work we are doing, the vision. This brilliant, diverse team of beautiful, talented human just cares so much and we all feel it every day. That matters. The human element matters - perhaps more than anything else ever could.
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Ashley McAlpin
VP of Marketing and Sales Development
What is 1 thing that makes your company culture unique from other SaaS companies?
Amid the post-COVID great resignation, tech companies in 2022 have a high standard to follow when it comes to culture in order to retain talent. As a fully remote company even before COVID, FormAssembly has always been a culture-first organization. We stand out by clinging to our core values of transparency, kindness, challenging assumptions and operating with a touch of levity. We hire people that put humans first and make daily efforts to connect with our global team, which makes a huge difference in how we operate!
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Julie McCorkle
VP, People & Culture
What is 1 thing that makes your company culture unique from other SaaS companies?
An incredible differentiator in Bloomerang’s culture is our vision—empower fundraisers to do what they love and build a world inspired by giving. Our passion to support the nonprofit community coupled with our investment in employees’ growth and well being has organically shaped the culture throughout the years. We've built a culture where our team has the privilege to partner with customers to make a bigger difference and help change the world.
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Tanner Brumbarger
Product Manager
What do you enjoy most about working with SaaS companies? (Feel free to speak generally, or share an example at your company.)
Working with SaaS companies offers the greatest opportunity to learn, experiment, and fail in all the right ways. In a world where change compounds quickly, operating in a space with rich experience and cutting-edge technology gives everyone the opportunity to be an entrepreneur, regardless of their role in an organization. As the SaaS model has matured - so have the challenges and possibilities the space offers. For people that love to be on the cutting edge, this space is for you.
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Jim Goldman
CEO & Co-founder
From your perspective, what is the big opportunity for SaaS companies located in areas beyond Silicon Valley?
The beauty of the SaaS model is that the software platform itself can literally be developed any where in the world. To combat the challenge of being outside the "Silicon Valley buzz" companies must invest more heavily in marketing but, also, they must be more than just a software platform. They must exhibit the passion to solve a problem. Their people must make the difference. Customers must feel like they are buying a solution and a team of problem solvers, not just software.
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Claudia Lopez
Implementation Manager
What do you enjoy most about working with SaaS companies?
SaaS allows great flexibility for both the provider and the client. Parker Technology provides quick and effective solutions with inexpensive up-front costs. Improvements and updates are handled by our support team and easily pushed out to the client. We have a proven system with patented technology that gives our clients the edge to provide an excellent customer experience, while still accommodating their individual, unique business rules. Of course, I enjoy the flexibility of working remotely!
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Kris Snyder
Head of Partnerinships
What do you enjoy most about working with SaaS companies?
The growth mindset and belief that almost anything is possible. It's almost a sense of instant community as we pursue becoming more productive, humane and resilient together.
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JaBre Scott
Vice President of Sales
What do you enjoy most about working with SaaS companies?
Working in the world of SaaS is the perfect atmosphere of fast-paced growth, opportunity, and the future of business. Moving from a more traditional “corporate” organization into a Tech-driven organization was the catalyst to my upward career path.
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Mike Belsito
Co-Founder, Product Collective
What are some of the biggest shifts, trends or opportunities you're seeing in SaaS?
There's no doubt that Artificial Intelligence (AI) has made an instant impact in the world of tech and SaaS. Everybody is rushing to have an "AI Strategy." What's most important, though, is making sure that you're not just using AI... but doing it in a way that actually is solving problems for your customers. Your customers don't actually care about AI. They just need you to help them make their lives better. Don't forget this important truth.
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Joseph Loria
Founder, RetentionworCX
What are some of the biggest shifts, trends or opportunities you're seeing in SaaS?
Disclaimer for this seeming self-serving, but the time is come for SaaS to be customer focused. Realistically, "Customer Success" is only maybe fifteen years old; the post-sale discipline is still nascent. It's five times cheaper to sell to a customer, and they are five times more likely to buy. And, nothing boosts your multiple and your valuation quite like stellar Net Revenue Retention. SaaS must shift post-sale from a "cost-center" mindset to a "profit-center" mindset, then reap the benefits.
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Carey Ransom
Founder & Managing Partner, Operate
What are some of the biggest shifts, trends or opportunities you're seeing in SaaS?
We're seeing the emergence of GenAI embedded in newer SaaS solutions, and that will lead us closer to "work-as-as-service" and less productivity gain-only software. Software that gets more intelligent over time has been a missing reality for the last 25 years, and now with better data architecture and machine learning, those loops are closing and the outputs will be better, smarter and more extensive, replacing the need for humans to even do a lot of the work that software has supported.
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Jake Miller
Founder & CEO
What are some of the biggest shifts, trends or opportunities you're seeing in SaaS?
One of the biggest shifts I'm seeing is the number of organizations moving from interested to invested in Generative AI and Chat GPT. These are no longer horizon technologies exclusively for entrepreneurs and early adopters. Organizations of all sizes are deploying them to drastically change the way we approach content creation, deliver customer support and create engaging customer experiences. We've moved beyond basic ask and answer models to context rich "conversations."
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John Hall
Co-Founder of Calendar.com
What are some of the biggest shifts, trends or opportunities you're seeing in SaaS?
Time and prioritization is becoming key with SaaS tools. Whether it's improving efficiency or being able to have more time for personal time, there is a focus on tools that can help customers improve in these areas. A lot of companies that will win big in the SaaS game moving forward will have product roadmaps that are aligned with unique features that the average SaaS tool doesn't offer.
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Venture Capital & SaaS

Software-as-a-Service companies, or as most refer to them as SaaS companies, have emerged from the technological boom of the 21st century and shaped an entire industry backed by advances in the internet. The SaaS industry now accounts for nearly half of all corporate technology spend in 2022 (source).

Since Salesforce’s founding in 1999, it’s been recognized as the pioneer and one of the leaders of the SaaS movement. As more startups and scaleups enter the industry, it’s changed quite a bit since the final year of the last century. Several other players have entered the race to the top in the 2000s and 2010s. SaaS in 2021 is shaped by a diverse laundry list of unicorns – SaaS companies in the United States valued at $1 billion or more.

Because the term SaaS is so broad and leaves much up for interpretation, the SaaS industry is extremely comprehensive and includes hundreds of software microindustries. For example, SaaS can be further broken down into customer relationship management (CRM) systems, human resources information systems (HRIS), project management software like Asana and Trello, among so many others.

In 2011 Marc Andreessen – a former Netscape executive, entrepreneur and current leader of one of the largest venture capital funds in the world Andreessen Horowitz – famously stated that “software is eating the world.” Well, his foresightedness has been rewarded as the industry continues to grow with more money and people flocking toward it than many other industries.

Although human and venture capital in the SaaS industry is largely focused in San Francisco and New York, other cities across the Unvalley have crept up as SaaS competitors to the major metros. Some of the top tech companies and fastest growing SaaS companies in 2021 are headquartered outside the two coastal giants.

Jobs at Best SaaS Companies

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SaaS Inside the Coasts

The diversity of the SaaS industry and wide variety of types of SaaS products lend themselves to growth outside the coasts by allowing metros to focus on a single microindustry within the software space. Indianapolis, anchored by Salesforce’s acquisition of local scaleup ExactTarget in 2013, continues to be a hotbed for startups in the marketing tech SaaS industry. Similarly, the established Grange and Nationwide insurance companies in Columbus have sparked an insurtech SaaS boom where unicorn Root Insurance has gone public and Matic Insurance has raised more than $30 million to compare insurance policies.

Read more below on how the SaaS industry has grown past the coasts, how the B2B space has commanded much of the new attention, and which SaaS startups and scaleups are making a dent in the Unvalley.

SaaS Companies That are Hiring

Check out these SaaS Startups that are currently hiring.
MetaCX
Indianapolis - MetaCX’s mission is to help SaaS and digital product companies transform how they sell, deliver, renew and expand with one connected digital experience that includes the customer at every stage. By creating shared spaces that allow suppliers and buyers to define and measure outcomes, MetaCX helps align sales, success and delivery teams around real business impact that customers can see. Headquartered in Indianapolis, MetaCX has raised $14 million from Upfront Ventures and High Alpha and is led by former executives from Salesforce, ExactTarget, Facebook and Pendo.
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Finix
San Francisco - Finix Payments is a payment infrastructure platform that gives businesses an alternate way to own, manage, and monetize their entire payments experience without the headaches or expenses associated with building an in-house system from scratch. Payments are the lifeblood of every business, and it is critical to company revenue and customer experience that companies get the underlying technology right. Through its Visa partnership, Finix also facilitates real-time push-to-card payments. The company was founded in 2015 and is headquartered in San Francisco, California.
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BetterYou
Saint Paul - BetterYou is a digital wellness platform that helps to make better health and wellness decisions every day. The platform leverages the data exhaust created from using their devices every single day to create insight around where people spend their time vs. what's actually important to them. Their users define what “time better spent” looks like, and to help them stay on track. BetterYou provides population-level insights back to organizations, helping them drive health savings downstream by improving their employees’ digital and overall wellness. It also allows individuals to maximize their time and stay focused on goals that matter.
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Virtual Peaker
Louisville - Virtual Peaker is a SaaS platform that integrates with IoT devices to allow utility companies to manage residential electricity. It was founded in 2015 and is based in Louisville, Kentucky.
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T2 Systems
Indianapolis - T2 Systems, Inc. provides parking management solutions and services. It offers PermitNow, a software solution designed for event parking management for organizations and venues that manage parking for events, such as concerts, sporting events, or other activities; and T2 Flex, a system that streamlines parking-related functions, including accounts receivables, residential and other permits, access cards, transient parking, citations, towing, and monthly contract parking. T2 Systems serves universities, cities, towns, hospitals, and airports in the United States and Canada.
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LawVu
Tauranga - The first truly connected legal workspace for in-house legal teams.
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Reserve Trust
Greenwood Village - Reserve Trust - the first fintech trust company with a Federal Reserve master account - provides B2B payments services that financial institutions and fintech’s have previously only been able to obtain from correspondent and sponsor banks.
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The Software Industry’s Foundation

Before we dive deeper into the Unvalley SaaS environment and how it’s shaping the next generation of startups and scaleups inside the coasts, it’s important to first understand the foundation of the industry and which top SaaS companies are responsible for starting a revolution in technology.

Making the most impact on the general public’s and investors’ views of the SaaS industry are public SaaS companies. As mentioned above, Salesforce has been a leader of the industry for more than 20 years and they lead our rankings below.

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Leading SaaS Companies

Founded in 1999 by Marc Benioff, who is still chairman and CEO, Salesforce employs more than 75,000 people globally in almost 60 offices. In 2004 they submitted their initial public offering and became one of the very first software companies to emerge after the dot com bubble stifled innovation in the late 90s. Salesforce can also consider itself the founder of the customer relationship management system boom, which now includes other SaaS companies like Hubspot, Zoho and Pipedrive.

While also pursuing a hardware model with which you are undoubtedly familiar, Microsoft has pursued a software-as-a-service strategy as well. Microsoft Office (i.e. Word, Powerpoint, Excel) has been the chosen suite of business products for organizations for decades. Because they’re primarily a hardware company, they’re not often considered in lists of the top software companies.

Adding to the list of big SaaS companies, Adobe and its suite of cloud-enabled platforms like Photoshop, Premiere and Illustrator is a no-brainer for any designer. However, if you’re not a designer, you may not be as familiar with the company. Adobe has made it easy for marketers and designers to share design files over the internet and pick up their work anywhere using their top-shelf products.

Slack, which has been in the news recently with its acquisition by Salesforce for around $50 billion, is another competitor for top SaaS companies in 2021. In his attempt to start a video game company, Stewart Butterfield needed a better way to communicate with his engineers than over email or text. Slack was born, and they never looked back.

Rounding out our list of top SaaS companies by revenue Box, Dropbox and Google Suite – each known for their cloud storage capacity. As the number of data, documents and files continue to accelerate at a rapid pace, companies need a software platform to organize, store and access them. Box, Dropbox and Google’s suite of products have the solution.

You’ve read about the top SaaS companies in 2021. Now, it’s time to turn your attention toward the Unvalley and all the incredible founders and startups leading the wave of innovation in Middle America.

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Middle America’s Software-as-a-Service Companies

Headquartered in Atlanta, Georgia, Mailchimp was acquired for $12 billion by Intuit. A leader in the email software space, Mailchimp was founded by CEO Ben Chestnut and engineer Dan Kurzius in 2001. After they scaled the platform to millions of users and more than a thousand employees, they decided it was time to bow out and sell the company to Intuit in the summer of 2021.

Since its foundation in 2003, Matt Mullenweg’s Wordpress has been first and foremost when it comes to content management systems (CMS). It only makes sense that it’s created its own industry and empowered startups like Austin-based WP Engine to scale operations and employee count to almost one thousand. Founder and current chief technology officer Jason Cohen and WP Engine last received $250 million in funding in a private equity round in 2018.

Another successful and growing startup inside the coasts is 2008-established BambooHR, which is headquartered in Lindon, Utah, between Salt Lake City and Provo. A revolutionary HRIS system for people and talent leaders, BambooHR allows executives to manage all their talent functions within a single platform.

As more innovation and inspiring entrepreneurs sprout out of the Unvalley, the list of startups and scaleups founded in Middle America will only grow. Well-positioned for growth are cities like Austin, Texas; Denver, Colorado; and Chicago, Illinois, which have each seen incredible growth in the last decade.