Top SaaS Companies | Powderkeg
Top SaaS Companies

Top SaaS Companies

Software-as-a-Service companies, or as most refer to them as SaaS companies, have emerged from the technological boom of the 21st century and shaped an entire industry backed by advances in the internet. The SaaS industry now accounts for nearly half of all corporate technology spend in 2022 (source).

Since Salesforce’s founding in 1999, it’s been recognized as the pioneer and one of the leaders of the SaaS movement. As more startups and scaleups enter the industry, it’s changed quite a bit since the final year of the last century. Several other players have entered the race to the top in the 2000s and 2010s. SaaS in 2021 is shaped by a diverse laundry list of unicorns – SaaS companies in the United States valued at $1 billion or more.

Because the term SaaS is so broad and leaves much up for interpretation, the SaaS industry is extremely comprehensive and includes hundreds of software microindustries. For example, SaaS can be further broken down into customer relationship management (CRM) systems, human resources information systems (HRIS), project management software like Asana and Trello, among so many others.

Continue reading for a deeper glimpse into the SaaS industry and its top companies.

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Top SaaS Companies

Best Companies in SaaS

The companies listed below were named winners in the 2022 Powderkeg Unvalley Awards. Awards data was validated by CLA, a top 10 accounting firm and Powderkeg National Corporate Member.
120Water
Zionsville - The end-to-end lead management solution designed to ease the compliance burden and optimize the efforts of water systems.
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Accelevents
Boston - Accelevents is an all-in-one virtual & hybrid events platform that empowers event organizers and marketing professionals to create authentic human connections and memorable experiences. As a leading event technology platform, Accelevents is redefining the way brands connect with their audiences with a user-friendly yet robust set of customizable and interactive features. Attendees can watch keynote talks, attend multiple breakout sessions, engage within workshops, interact with virtual exhibitors, network with groups or individuals, answer polls, download materials, and participate in live chats. Accelevents supports multi-faceted online, hybrid, and in-person conferences, summits, fundraisers, educational seminars, team building events, community networking, festivals, and more.
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ActiveCampaign
Chicago - ActiveCampaign specializes in email marketing, marketing automation, and sales automation. The platform gives businesses of all sizes access to 500+ pre-built automation that combines email marketing, marketing automation, CRM, and machine learning for segmentation and personalization across social, email, messaging, chat, and text. It was founded in 2003 and headquartered in Chicago, Illinois.
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AgilityIO
AgilityIO design and build awesome applications for startups.
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Aha!
Fort Lauderdale - Aha! is the world's #1 product roadmap and marketing planning software. We help more than 5,000 innovative companies build and launch products customers love. More than 250,000 users worldwide trust Aha! to set brilliant strategy, capture customer ideas, create visual roadmaps, and manage breakthrough marketing programs. The company was founded in 2013 by Silicon Valley veterans and product and marketing experts Brian de Haaff and Dr. Chris Waters. Aha! is the 13th fastest-growing private software company in the U.S. on the Inc. 5000 list. The company is self-funded and profitable with an entirely remote team. Learn more at www.aha.io.
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AlertMedia
Austin - AlertMedia provides a critical communications platform and monitoring services to enterprise customers. As the fastest-growing, enterprise communications and monitoring company, AlertMedia helps organizations securely and effectively monitor threats, streamline notifications, and improve employee safety. The company’s fully integrated, cloud-based platform delivers communications that protect organizations, improve operations, and mitigate loss from anywhere, at any time, using any device. It was founded in 2013 and is headquartered in Austin, Texas.
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Amazon
Seattle - Amazon is an international e-commerce website for consumers, sellers, and content creators. It offers users merchandise and content purchased for resale from vendors and those offered by third-party sellers. Operating in North American and International markets, Amazon provides its services through websites such as amazon.com and amazon.ca. It also enables authors, musicians, filmmakers, app developers, and others to publish and sell content via its branded websites. Amazon also provides Kindle Direct Publishing, an online platform that allows independent authors and publishers to make their books available in the Kindle Store. In addition, it provides co-branded credit card agreements and advertising services, serves developers and enterprises through Amazon Web Services, and manufactures and sells electronic devices. It offers Amazon Prime which is an annual membership program. It provides free shipping, streaming, and access to books to borrow and read on a Kindle device. The company was founded in 1994 and is headquartered in Seattle, Washington.
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analytic.li
Fishers - analytic.li is a workforce analytics company whose sole mission is to help its customers make mission- critical decisions faster. Using the capabilities of analytic.li to knock down the data silos between people, operations and finance systems, businesses can help employees be more productive and satisfied with their work experience.
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Anyscale
San Francisco - Anyscale provides an application development platform for developers to build distributed applications. The platform is based on an open-source framework that enables software developers to easily write compute-intensive applications by simplifying the hardware decisions made. Anyscale was founded in 2019 and headquartered in Berkeley, California.
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Assignar
Improving contractor efficiency, profitability, and safety through labor and asset management and digitization.
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BetterYou
Saint Paul - BetterYou is a digital wellness platform that helps to make better health and wellness decisions every day. The platform leverages the data exhaust created from using their devices every single day to create insight around where people spend their time vs. what's actually important to them. Their users define what “time better spent” looks like, and to help them stay on track. BetterYou provides population-level insights back to organizations, helping them drive health savings downstream by improving their employees’ digital and overall wellness. It also allows individuals to maximize their time and stay focused on goals that matter.
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Bloomerang
Cloud-based Donor Management Software
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Boulevard
Los Angeles - Boulevard is the premier salon and spa management platform designed to streamline operations, increase sales, and delight customers. Developed in collaboration with industry-leading owners and operators, the company’s all-in-one platform includes client self-scheduling, CRM, marketing, custom reporting, and integrated payment processing. Boulevard delivers an intuitive, modern SaaS solution to an industry traditionally underserved by technology, helping them unlock their full potential. Boulevard is based in Los Angeles and was founded in 2016 by Matt Danna and Sean Stavropoulos.
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Branch
Instantly-bundled home and auto insurance
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Braze
New York - Leading comprehensive customer engagement platform that powers interactions between consumers and brands they love.
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Cart.com
Houston - Cart.com, an e-commerce-as-a-service (ECaaS) provider putting brands back in charge of their online growth. They're democratizing e-commerce by giving brands the same complete e-commerce capabilities as today's digital giants. Cart.com is the first end-to-end e-commerce platform delivering a fully integrated and owned suite of software, services, and infrastructure to scale businesses online. Founded in October 2020 by e-commerce veterans to be the premiere eCommerce-as-a-Service (ECaaS) provider, Cart.com is on a mission to put brands back in charge of their e-commerce journey and their customer relationships. Today Cart.com offers a comprehensive set of integrated e-commerce solutions—including online store software, digital marketing services, fulfillment, financial services, and customer service capabilities—so brands of any size can work with a single partner to access the same capabilities as the world’s largest e-commerce companies.
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Casted
Indianapolis - Save time, maximize the ROI of your brand's podcast & video content, get the analytics you've always dreamed about.
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Castor
Hoboken - Castor is helping Democratize Clinical Research and making DCT's scalable. EDC, eConsent, ePRO & eCOA + DCT integrations.
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Catalyst
New York - The World's Most Intuitive Customer Success Platform
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CentralReach
Fort Lauderdale - CentralReach is the EHR and practice management solution for clinicians focused on applied behavioral analysis, multi-specialty, occupational therapy, speech therapy, and PK-12. CentralReach is the only end to end solution in the market that integrates clinical data collection, practice management, and a marketplace product for these audiences.
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CityBase
Chicago - We make government and utilities easier for everyone.
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Civis Analytics
Chicago - Civis Analytics helps organizations use data to gain a competitive advantage in how they identify, attract, and engage their audiences. With a combination of data, cutting-edge software solutions, and an interdisciplinary team of data scientists, developers, and survey science experts, Civis works with leading public and private sector organizations to make data-driven decision-making essential to how they do business. The company was founded in 2013 and is headquartered in Chicago, Illinois.
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Cockroach Labs
New York - Cockroach Labs is behind Cockroach DB, the cloud-native, distributed SQL database to modern cloud applications. It helps companies of all sizes—and the apps they develop— to scale fast, survive anything, and thrive everywhere. CockroachDB is in use at some of the world's largest enterprises across all industries, including Equifax, Bose, Comcast, and some of the largest companies in banking, retail, and media.
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Convr
Commercial Underwriting Powered by Decision Science
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Cordial
San Diego - Creating engaging, tailored customers experiences is difficult with rigid legacy architecture and fragmented data. Cordial enables you to collect, normalize, and activate real-time data from anywhere in your technology stack to create and deliver tailored messages that flex and adapt to changing customer signals. Over 200 brands, including 1-800 Contacts, La Quinta and Revolve, use Cordial to consolidate redundant technology, eliminate data silos, remove internal friction, and create brand experiences that drive bottom-line impact.
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Covideo
Covideo is the personalized video messaging tool built to help you make a lasting impression and get the responses you deserve.
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CrowdRiff
Toronto - CrowdRiff is the leading AI-powered visual marketing platform loved by over 850 global travel and tourism brands.
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CSA360
The All-In-One solution made by and for Safety & Security Professionals.
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Cured
Indianapolis - We bring care full circle.
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Cyclone Social
"Be Remarkable or Be Ignored"
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DemandJump
DemandJump is the #1 marketing strategy platform showing you the exact content to create to increase first page rankings and drive outcomes.
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Disco
Austin - DISCO is a legal technology company that applies artificial intelligence and cloud computing to legal problems to help lawyers and legal teams improve legal outcomes for clients. Corporate legal departments, law firms, and government agencies around the world use DISCO as an e-discovery solution for compliance, disputes, and investigations. The company is reinventing legal technology to automate and simplify complex and error-prone tasks that distract from practicing law. DISCO was founded in 2012 and is based in Austin, Texas.
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Dispatch
On-Demand Delivery Platform
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Dosh
Austin - Dosh is the fastest growing cash back card-linked ecosystem that drives in-store sales through contextually relevant offers. Brands utilize Dosh’s real-time behavioral and transactional data to convert new customers, increase frequency, and average order value – tracking marketing dollars to every transaction and benchmarking performance against competition. By shifting advertising dollars directly to consumers through Dosh, brands are proven to drive sales and positive brand propagation.
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DroneDeploy
San Francisco - DroneDeploy is a provider of cloud-control software solutions for drones which include automated flight safety checks, workflows, and real-time mapping and data processing.The company has partnered with leading drone manufacturers like DJI to provide its software to end users in a variety of industries, including agriculture, real estate, mining, construction and many other commercial and consumer arenas. DroneDeploy is compatible with any drone.
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Emerge
Scottsdale - Emerge is web-based truckload management system that connects shippers and their partners when executing full truckload transactions. Its system includes quote management, real-time tracking, real-time chat, analytics, history, and automated lane/repeat shipment creation. Emerge is built and maintained by industry experts that understand the pain points of working in freight and logistics. It was founded in 2017 and is based in Scottsdale, Arizona.
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Emplify (acquired by 15Five)
Emplify is an employee engagement company on a mission to help all people achieve their true potential at work.
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Fairmarkit
Boston - Fairmarkit is the intelligent sourcing platform that empowers organizations to more efficiently purchase the goods and services they need. By equipping procurement and supply-chain teams with automation and data, Fairmarkit promotes competitive bidding while reducing manual work within existing processes. Leveraged by innovative procurement departments across a number of industries, such as Univision, ServiceNow, and the MBTA, Fairmarkit aims to revolutionize the way organizations make purchases.
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Fast
San Francisco - Fast's mission is to make buying online faster, safer, and easier for everyone. Its Fast Login and Fast Checkout products enable a one-click sign-in and purchasing experience that makes it easier for people to buy and merchants to sell. The company's products work on any browser, device, or platform to deliver a consistent, stress-free purchasing experience. Fast is entirely consumer-focused and invests heavily in its users' privacy and data security. Headquartered in San Francisco, Fast is a privately held company funded by Stripe, Index Ventures, Susa Ventures, Global Founders Capital, and Brian Sugar – who also serves on the board.
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Finix
San Francisco - Finix Payments is a payment infrastructure platform that gives businesses an alternate way to own, manage, and monetize their entire payments experience without the headaches or expenses associated with building an in-house system from scratch. Payments are the lifeblood of every business, and it is critical to company revenue and customer experience that companies get the underlying technology right. Through its Visa partnership, Finix also facilitates real-time push-to-card payments. The company was founded in 2015 and is headquartered in San Francisco, California.
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Forethought
San Francisco - Forethought is an AI company that creates order, removes redundant work, and provides efficiency for businesses everywhere. In its first platform, Forethought is supercharging customer support organizations with a powerful natural language understanding platform called Agatha. Agatha is an AI-powered customer support agent who immediately responds to customers to resolve their issues, automates many of the repetitive tasks agents spend valuable time doing, and provides real-time assistance and insights to agents and managers as they work to resolve issues more efficiently. We've raised accuracy in finding solutions, pulling backlogs, and automating responses for many in the enterprise with our products Solve, Triage, and Assist. We’re changing the way enterprises access, share, and leverage knowledge. The company was founded in 2017 and is headquartered in San Francisco, California.
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FormAssembly
Bloomington - FormAssembly helps organizations take control of the data collection process. With our powerful web form platform, companies can streamline outdated processes and drive essential business initiatives in any industry. Our platform integrates seamlessly with Salesforce and other business platforms to increase efficiency organization-wide, while our advanced security and compliance standards instill confidence and peace of mind.
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Formstack
Workplace productivity platform helping organizations digitize what matters, automate workflows, and fix processes—all without code.
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Foxtrot
Chicago - Foxtrot is a mobile app that lets customers shop their curated collections of drinks, food, and everyday essentials. The customer's order will be delivered straight to them in under an hour. The company was co-founded by Mike LaVitola with Brian Jaffee and Taylor Bloom in 2013 in Chicago, Illinois.
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H1
New York - H1 provides the largest global healthcare platform to help life sciences companies, hospitals, academic medical centers, and health systems connect with providers, find clinical research, locate industry experts, and benchmark their organization. As the trusted source of information on healthcare professionals and institutions, H1 connects the entire healthcare ecosystem through real-time data and clinical findings. It was founded in 2017 and is based in New York, New York.
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Helpshift
San Francisco - Helpshift is the only customer service platform built for the unique needs of the mobile era. It delivers a great in-app help experience for many of the world's top mobile apps and mobile games. Helpshift pioneered in-app messaging for support that works just like modern mobile messaging apps, ensuring users never have to leave the app. Using bots, Helpshift can automate up to 90% of user issues, improving response times while reducing costs. With Helpshift, users get a fast, always-on help experience that feels as natural as talking to friends and family. Helpshift today delivers the help experience for many of the world's top mobile apps and mobile games, including Supercell, Square, Tencent, Brex, Xfinity Home, Microsoft, Virgin Media, Zynga, Viacom, and hundreds of other leading brands Helpshift is installed on two billion devices worldwide and serves more than 820 million active consumers monthly. To learn more about Helpshift, visit helpshift.com and follow @helpshift on Twitter. Helpshift is headquartered in San Francisco and backed by True Ventures, Microsoft, Salesforce, and Nexus Venture Partners.
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High Alpha
Indianapolis - High Alpha, based in Indianapolis, Indiana, is a B2B SaaS venture studio. High Alpha Studio conceives, launches, and scales B2B SaaS companies by providing a blend of studio services, including design, finance, talent, marketing, brand, and go-to-market. High Alpha Capital invests in High Alpha Studio companies and emerging B2B SaaS companies. The combination of High Alpha Studio and High Alpha Capital represents a new model for entrepreneurship — the venture studio model — that seeks to help companies reduce friction, increase velocity, and achieve enterprise scale.
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Hubstaff
Fishers - Hubstaff time tracking software helps remote managers see what their workers are doing and track time to specific projects. Managers can see screenshots and activity levels of employees as well as run detailed reports and pay their employees. Business owners can use our product stand alone or as an add-on to several project tracking suites (ex. able to add time spent on individual tasks in basecamp, as well as screenshots of the work during that timeperiod).
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Illumio
Sunnyvale - Illumio is a cloud security company that stops cyber threats of unauthorized communications through adaptive segmentation. It is a data center and cloud security company led by veterans with deep experience in virtualization, networking, and security hailing from industry leaders such as VMware, Cisco, Juniper, McAfee, and Nicira. It was established in 2013 and is headquartered in Sunnyvale, California.
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Immuware
The award-winning employee health compliance software designed to easily record and track immunizations and more.
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Infinia ML
Durham - Infinia ML helps businesses redefine ​ the possibilities of human potential​ with advanced machine learning. Our algorithms unlock the hidden potential of our clients’ data, helping them automate complex processes, enhance employee efficiency, and pioneer transformational breakthroughs. Led by serial AI entrepreneur Robbie Allen and computer science luminary Lawrence Carin, our team’s combined accomplishments include over 500 published papers, 35 granted patents, 11 books, and 6 PhDs.
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Jobvite
Indianapolis - RolePoint's mission is to rethink the way organizations access and retain the highest quality talent by driving the shift in how enterprises use data to hire.
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Jungle Scout
All-in-one platform for selling on Amazon
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K2view
Dallas - K2View provides an operational data fabric dedicated to making every customer experience personalized and profitable. The K2View platform continually ingests all customer data from all systems, enriches it with real-time insights, and transforms it into a patented Micro-DB™ - one for every customer. To maximize performance, scale, and security, every micro-DB is compressed and individually encrypted. It is then delivered in milliseconds to fuel quick, effective, and pleasing customer interactions. Global 2000 companies – including AT&T, Vodafone, Sky, and Hertz – deploy K2View in weeks to deliver outstanding multi-channel customer service, minimize churn, achieve hyper-segmentation, and assure data compliance.
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Kerauno
Indianapolis - Kerauno is a unified communications tool that optimizes business workflows and improves productivity. Its software platform connects people, process, software, and systems around business workflows, communications, and intelligence. Kerauno has several tools that can be leveraged to automate communication including Disposition Forms, SMS Texting, Chat, Multi-Media Contact Center, etc. The most powerful aspect of the workflow tool is the method in which it enables integration with any third-party software platform. This proprietary software is customizable to the needs of companies and completely scalable for the future growth and expansion of businesses. The company was founded in 2018 and is based in Indianapolis.
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Kronos
Kronos offers the industry’s most powerful suite of tools and services to manage and engage your entire workforce.
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LawVu
Tauranga - The first truly connected legal workspace for in-house legal teams.
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LifeLoop
Tools for Today's Communities.
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Lob
San Francisco - Lob automates direct mail for modern businesses. More than 7,000 companies use Lob’s APIs to move faster and create new growth opportunities. Lob’s APIs dramatically reduce mail processing time, reclaiming thousands of hours and improving data quality. One in four households in the U.S. have received mail generated through Lob’s platform. Headquartered in San Francisco, Lob is backed by leading investors including Y Combinator, First Round Capital and Polaris Partners.
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Lockerdome
St. Louis - LockerDome is an ad platform with a brain. The brain behind the platform is Neo, an in-house AI, which uses machine learning to process billions of data points and make intelligent decisions at lightning speed.
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LogicGate
Chicago - LogicGate builds technology that allows businesses to automate and track disorganized processes in risk and compliance. It helps organizations reduce mission-critical risks and damaging compliance violations with the first 'agile GRC' platform. Its platform helps businesses conquer the obstacles presented by change, allowing technology to adapt to them. It removes the barriers that traditional GRC software places between people, processes, and data –enabling everyone to have the right information at their fingertips. LogicGate provides the transparency needed to collaborate, audit, and streamline work across all levels of an organization. It was founded in 2015 and is headquartered in Chicago, Illinois.
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Magaya Corporation
Miami - Magaya Corporation develops software that automates and improves business operations. Our customers include leaders in the fields of logistics, warehousing, wholesaling, and nearly every aspect of the supply chain. Our philosophy is to simplify complex and redundant processes to reduce or eliminate inefficiency. The growth of our customers is our growth, so we dedicate ourselves to helping them succeed. In addition to continuously improving our software offering, we provide a complete range of consulting and implementation services to help your business accomplish your goals. The ripple effect of us creating the best products, providing the best customer training and support, is we fulfill our promise to always be ahead. We help you innovate, automate, and be more efficient.
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Malomo
Ecommerce order tracking platform that builds brand affinity with every shipment
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Mandolin
Goodlettsville - Mandolin is a digital platform designed to help artists, venues, and fans connect through live music. The platform facilitates and offers content creation, distribution, live-streaming of music shows and events and fans' insights, enabling the music community to bring live music back to the stage.
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Marketpath
We seek to empower agencies, developers, and marketers with easy-to-use software that cultivates success and growth.
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MetaCX
Indianapolis - MetaCX’s mission is to help SaaS and digital product companies transform how they sell, deliver, renew and expand with one connected digital experience that includes the customer at every stage. By creating shared spaces that allow suppliers and buyers to define and measure outcomes, MetaCX helps align sales, success and delivery teams around real business impact that customers can see. Headquartered in Indianapolis, MetaCX has raised $14 million from Upfront Ventures and High Alpha and is led by former executives from Salesforce, ExactTarget, Facebook and Pendo.
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Method
Method Procurement gives dental practices and DSOs the inventory management capabilities they need to succeed.
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Movable Ink
People don’t experience data, they experience content. Movable Ink activates any data into personalized content in any customer engagement. The world’s most innovative brands rely on Movable Ink to accelerate their marketing performance.
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Narvar
San Mateo - Narvar is a customer experience platform that helps retailers inspire long-term customer loyalty, at all steps of the post-purchase journey. It helps retailers inspire loyalty beyond reason. As an enterprise-grade customer experience platform serving 850+ retailers like Sephora, Patagonia, Home Depot, Gap, and Bose, Narvar enables seamless post-purchase experiences that retain, engage, and delight customers — from cart to doorstep, and beyond. With effortless order tracking, proactive communications, and seamless returns, Narvar applies machine learning across billions of interactions to simplify the everyday lives of consumers. The company was established in 2012 and is based in San Francisco, California.
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nvisia
Chicago - Software development partner focused on building highly integrated software solutions.NVISIA is a computer software company specializing in software development services.
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Obie
Chicago - Obie is an insurtech startup that offers insurance and risk management for real estate investors. It aims to provide a simple, affordable, and transparent experience for clients and their investment properties. Its technology guarantees industry-best rates for the property and casualty plans that are right for clients, ensuring that they, and their investments, are protected. Obie is now available to landlords and property investors in all 50 states.
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Opiniion
Lindon - Improving the Resident Experience
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PASKR
Nashville - PASKR is a cloud based construction management solution built for every member of your construction team to bid, build, and track great projects. PASKR brings efficiency, visibility, and accountability by streamlining back office and field operations. Users are able to access all project related information through any web connected mobile device, tablet, laptop, or desktop. PASKR provides many features including a lightweight CRM, Plan Room with version control, Estimating, Contract Management, Change Orders, RFIs, Submittals, Job Costs, Daily Activity, Billing, Closeout, and Reporting. Everyone from the project team to the architects, subs, owners, and engineers can access project critical information. PASKR also integrates with accounting solutions such as Quickbooks, Sage 100, Sage 300, and Foundation. Schedule a demo today to see why over 400,00 construction professionals rely on PASKR on their job sites.
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Pattern89
Indianapolis - Pattern89 combines the power of AI with unprecedented Facebook and Instagram advertiser data to help brands discover the ad elements that most impact paid social performance. By identifying successful patterns in companies’ social ad data and analyzing results to hone future campaigns, Pattern89 keeps businesses’ social ads up-to-date and maximized for performance. The company was founded in 2016 and is headquartered in Indianapolis, Indiana.
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Petuum
Pittsburgh - Petuum is provides innovative industry solutions using the most advanced artificial intelligence technologies that have been out of reach for most businesses. Petuum’s solutions combine powerful technology, world-class talent and customer domain-specific knowledge to solve complex real-world challenges in a simple, cost-effective manner. These are operationalized on the Petuum Symphony AI platform, which delivers distributed and parallelized data processing as well as machine learning and deep learning workflows, at scale in every environment. The Petuum development platform and gallery of AI building blocks work with any programming language and any type of data, allowing managers and analysts to quickly build AI applications without any coding, while engineers and coders can further re-program applications as needed. With Petuum, many AI applications and hardware can be created and managed from a single laptop or terminal, driving higher productivity, better service, lower costs, and faster delivery. By standardizing AI solutions, Petuum lowers the barrier to AI adoption and allows for the integration of AI into every industry.
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PFL
PFL pioneered e-commerce commercial printing, and now provides Tactile Marketing Automation SaaS solutions.
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Railsware
Kyiv - Railsware is a premium software development consulting company, focused on delivering great web and mobile applications. We deliver full-cycle product development, from scoping through production to deployment and support, with strong attention to detail. Since we build the products with you, we care about them just as much as you do. Our dedicated team integrates with yours so tightly, it will make you think we are working in the same office. We’ve got the technical expertise, business mind and communication skills to bring your idea to life.
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Registria
Turn a moment into a lifetime with exceptional ownership experiences
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Reserve Trust
Greenwood Village - Reserve Trust - the first fintech trust company with a Federal Reserve master account - provides B2B payments services that financial institutions and fintech’s have previously only been able to obtain from correspondent and sponsor banks.
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Rheaply
Chicago - Rheaply provides procurement management software to buy, sell, trade, donate, and rent resources. Its platform develops the exchange technology for researchers to share their ideas and surplus resources with colleagues to reduce time, costs, as well as environmental waste that enable clients to help lower procurement and storage costs and reduce waste. The company was founded in 2015 and is headquartered in Chicago, Illinois.
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SafeGraph
Denver - SafeGraph builds and maintains data sets to help accelerate machine learning and AI. Its high-precision places data covers business listings, building footprints, and aggregated foot traffic data for millions of points of interest (POI) and thousands of brands in the US and Canada. With detailed brand affiliation, spatial hierarchy, and other key business details, SafeGraph data informs market analytics, investment research, site selection, and more. It was founded in 2016 and is based in San Francisco, California.
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Seamless.AI
Worthington - Seamless.ai provides a sales automation software intended to organize contacts and make them universally accessible and useful. Artificial intelligence that finds perfect email addresses, phone numbers and insights for all professionals powers its sales automation software, enabling users to automate their process of list building, contact research, data entry, and other forms of busy work that is necessary for sales.
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Sharpen Technologies, Inc.
Indianapolis - Sharpen is committed to building software that improves the lives of contact center agents. Its cloud-native platform was built from the ground up free from the anchors of legacy code. With open REST APIs, companies can use the Sharpen platform as the foundation on which to configure solutions to solve their customer service problems. Sharpen has developed a holistic solution designed to eliminate common inefficiencies that ultimately impact the agent, their quality of life, and their ability to provide a perfect customer experience. By creating a platform that addresses the needs of both IT and the contact center, agents are more prepared and better trained to do their job. The result? Happier, more effective agents creating happy, loyal customers.
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Shipwire, A CEVA Logistics Company
Global fulfillment technology and 3PL services for brands and retailers
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Sigstr (Terminus)
Sigstr makes it easy to create and manage company-wide email signatures.
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Sisu Data
San Francisco - Sisu is a Decision Intelligence Engine where everyone can quickly and comprehensively leverage their cloud data to understand what’s happening, why it’s happening, and how to take action. Data-forward organizations like Mastercard, Autodesk, Samsung, Upwork, Wayfair, Equinox, Udacity, and Gusto use Sisu to make decisions to optimize their customer journeys, accelerate revenue growth, and reduce incidents. Sisu’s mission is to operationalize the world's data to enable everyone to make the best possible decisions.
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SmarterHQ
Indianapolis - SmarterHQ’s behavioral marketing platform makes it easy for marketers to increase revenue now and customer relationships over time by powering highly personalized, cross-channel experiences. Trusted by brands such as Bloomingdale’s, Hilton, Santander Bank, and Finish Line, SmarterHQ activates real-time, multichannel data, identifies audiences quickly based on customer behavior and information, and automates personalized content across online and outbound channels. They have been recognized by Forrester’s Total Economic Impact study to deliver 667% in ROI. The company was launched in 2010 and is headquartered in Indianapolis, Indiana.
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Socio
Intuitive, powerful event apps and lead retrieval solutions that optimize events and boost ROI for organizers, attendees, exhibitors & sponsors.
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Spokeo
Pasadena - With over 18 million unique monthly visitors, Spokeo empowers users with up-to-date, intelligent data about people. Spokeo’s proprietary technology organizes 12 billion records including names, addresses, phone numbers, email addresses and social networks into comprehensive yet easy-to-understand online profiles. Based in Pasadena, California, Spokeo helps users reunite with family and friends, connect with lost contacts, search famous people and discover information about their online footprint. Extending services beyond consumer people search, Spokeo also offers Spokeo Enterprise and Family.me. Businesses looking to maintain customers’ contacts as well as learn more about their existing and potential customers turn to Spokeo Enterprise, a search tool used by professionals in real estate, e-commerce, non-profit organizations, government agencies and more. Users interested in connecting with their families are able to interactively map out their family history and memories in the making through Family.me, a private social network where families discover, share and preserve their memorable moments in one seamless experience. Spokeo was recently named Technology Company of the Year by the Asian Business Association (ABA) of Los Angeles and is listed as one of the 2016 Inc. 5000, Deloitte's Technology Fast 500 and Los Angeles Business Journal's Fastest Growing Companies. Spokeo's CEO Harrison Tang was the recipient of the 2015 Ernst & Young Entrepreneur Of The Year® Award for Greater Los Angeles. To learn more, visit www.spokeo.com
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SpyCloud
Austin - SpyCloud is a developer of a prevention platform used to prevent users' accounts and thwart online fraud. Its platform provides early data recovery, data cleansing, password cracking, and automated remediation that enable businesses to safeguard the identity of their employees, consumers and suppliers. It helps businesses of all sizes prevent data breaches and account takeover attacks by alerting when employee or company assets have been compromised. The company accomplishes this through early-warning breach detection service powered by a team of intelligence analysts.
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StackPath
Dallas - StackPath is an intelligent Web services platform for security, speed, and scale. It is the platform to unify enterprise security solutions by leveraging collaborative intelligence that makes each service smarter and more secure with every threat detected, in addition to vastly improving the customer experience. More than one million customers, including early-stage and Fortune 50 companies, use StackPath Technology services. StakcPath brings computing power physically closer to users, providing faster speeds and enhanced security. The company delivers enterprise-grade security and performance in a frictionless, on-demand platform with cloud-scale control and flexibility. The developers creating next-generation services can build security, performance, and control into the big ideas they make a reality. StackPath was founded in 2015 and is headquartered in Dallas and has offices across the U.S. and around the world.
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STORD
Atlanta - Stord is on a mission to migrate supply chains to the cloud—empowering brands to build sophisticated, agile, and integrated supply chains. Founded in 2015 and headquartered in the heart of Atlanta's vibrant tech community, Stord is pioneering the world's first Cloud Supply Chain. The Cloud Supply Chain is the convergence of the digital and physical elements of logistics. With Stord's Cloud Supply Chain, businesses can build, expand, and optimize their physical supply chain operations across freight, warehousing, and fulfillment, with the speed, flexibility, and ease of modern cloud software. With a single integration, businesses achieve end-to-end visibility into their whole supply chains from a single dashboard and gain access to Stord's network of hundreds of warehouses, fulfillment centers, and carriers. They are a rapidly growing team that is backed by over $125M from leading investors such as Kleiner Perkins, Founders Fund, BOND, D1 Capital, and more (investors in Amazon, Google, Twitter, and more). They've received awards and recognition from TechCrunch, the Wall Street Journal, VentureBeat, Fortune, Forbes, Inc., TAG, Atlanta Business Chronicle, and more. The future of supply chains is in the cloud. Come help us help businesses out-deliver their competition with the Cloud Supply Chain.
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T2 Systems
Indianapolis - T2 Systems, Inc. provides parking management solutions and services. It offers PermitNow, a software solution designed for event parking management for organizations and venues that manage parking for events, such as concerts, sporting events, or other activities; and T2 Flex, a system that streamlines parking-related functions, including accounts receivables, residential and other permits, access cards, transient parking, citations, towing, and monthly contract parking. T2 Systems serves universities, cities, towns, hospitals, and airports in the United States and Canada.
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Terminus
Atlanta - Founded in 2014, Terminus is the industry’s first account-based marketing platform that enables B2B marketers to target companies, engage decision-makers on their terms, and accelerate sales pipeline velocity at scale. Launched in early 2015, Terminus is already proven to better align sales and marketing teams, deploy account-based marketing at scale and increase close rates; and is used by brands including Dun & Bradstreet, SalesLoft, and Influitive. Backed by notable investors in the B2B marketing space, Terminus is headquartered in the Terminus 100 building in Atlanta.
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The Mom Project
Chicago - Mom Project is the platform unlocking the potential of moms in the workforce, connecting our community of over 500,000 moms, dads and allies with flexible work opportunities at F500s and small businesses. The Mom Project is committed to building a better workplace for mothers and the businesses they support, changing the way women work and redefining career structures by providing women with opportunities that are in balance with their personal goals.
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Torchlite
Accelerating Partnerships Revenue
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TrustRadius
TrustRadius is the most trusted review platform for business technology
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UNUM ID
San Francisco - Unum ID's software ties a single human to their mobile device and ties that mobile device to their online identities through cryptography. In doing so, they can create a single customer identity that is common not only across all business units in a single company, but also across separate companies altogether. Crucially, all personal information is pushed to the edge and stored only on each user’s mobile device, embedding user consent by design and providing unmatched privacy and security. This is a paradigm shift in how identity is handled online that provides value across industries. Companies can onboard verified users in seconds, not minutes. Verifying users to “know their customer” becomes an asset instead of a liability. Eliminating behavioral fraud (e.g. SIM swapping, phishing) can be achieved in a single app update.
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UpKeep Technologies
Los Angeles - The #1 Software for Maintenance and Facility Management Teams
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Uplight
Boulder - Uplight is provider of end-to-end customer-centric technology solutions. Born from the merger of Tendril and Simple Energy, and the acquisitions of FirstFuel, EEme and EnergySavvy, Uplight is the provider of end-to-end customer-centric technology solutions dedicated solely to serving the energy ecosystem.
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How Top Execs Outperform The Rest

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Community Insights

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Kris Snyder
Head of Partnerinships
What do you enjoy most about working with SaaS companies?
The growth mindset and belief that almost anything is possible. It's almost a sense of instant community as we pursue becoming more productive, humane and resilient together.
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Tanner Brumbarger
Product Manager
What do you enjoy most about working with SaaS companies? (Feel free to speak generally, or share an example at your company.)
Working with SaaS companies offers the greatest opportunity to learn, experiment, and fail in all the right ways. In a world where change compounds quickly, operating in a space with rich experience and cutting-edge technology gives everyone the opportunity to be an entrepreneur, regardless of their role in an organization. As the SaaS model has matured - so have the challenges and possibilities the space offers. For people that love to be on the cutting edge, this space is for you.
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Jim Goldman
CEO & Co-founder
From your perspective, what is the big opportunity for SaaS companies located in areas beyond Silicon Valley?
The beauty of the SaaS model is that the software platform itself can literally be developed any where in the world. To combat the challenge of being outside the "Silicon Valley buzz" companies must invest more heavily in marketing but, also, they must be more than just a software platform. They must exhibit the passion to solve a problem. Their people must make the difference. Customers must feel like they are buying a solution and a team of problem solvers, not just software.
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Claudia Lopez
Implementation Manager
What do you enjoy most about working with SaaS companies?
SaaS allows great flexibility for both the provider and the client. Parker Technology provides quick and effective solutions with inexpensive up-front costs. Improvements and updates are handled by our support team and easily pushed out to the client. We have a proven system with patented technology that gives our clients the edge to provide an excellent customer experience, while still accommodating their individual, unique business rules. Of course, I enjoy the flexibility of working remotely!
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Lindsay Tjepkema
CEO & Co-Founder
What is 1 thing that makes your company culture unique from other SaaS companies?
Casted is the place I’ve always wanted to work. The differentiator is care. People here genuinely care - about each other, our customers, the work we are doing, the vision. This brilliant, diverse team of beautiful, talented human just cares so much and we all feel it every day. That matters. The human element matters - perhaps more than anything else ever could.
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Ashley McAlpin
VP of Marketing and Sales Development
What is 1 thing that makes your company culture unique from other SaaS companies?
Amid the post-COVID great resignation, tech companies in 2022 have a high standard to follow when it comes to culture in order to retain talent. As a fully remote company even before COVID, FormAssembly has always been a culture-first organization. We stand out by clinging to our core values of transparency, kindness, challenging assumptions and operating with a touch of levity. We hire people that put humans first and make daily efforts to connect with our global team, which makes a huge difference in how we operate!
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Julie McCorkle
VP, People & Culture
What is 1 thing that makes your company culture unique from other SaaS companies?
An incredible differentiator in Bloomerang’s culture is our vision—empower fundraisers to do what they love and build a world inspired by giving. Our passion to support the nonprofit community coupled with our investment in employees’ growth and well being has organically shaped the culture throughout the years. We've built a culture where our team has the privilege to partner with customers to make a bigger difference and help change the world.
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JaBre Scott
Vice President of Sales
What do you enjoy most about working with SaaS companies?
Working in the world of SaaS is the perfect atmosphere of fast-paced growth, opportunity, and the future of business. Moving from a more traditional “corporate” organization into a Tech-driven organization was the catalyst to my upward career path.
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Venture Capital & SaaS

In 2011 Marc Andreessen – a former Netscape executive, entrepreneur and current leader of one of the largest venture capital funds in the world Andreessen Horowitz – famously stated that “software is eating the world.” Well, his foresightedness has been rewarded as the industry continues to grow with more money and people flocking toward it than many other industries.

Although human and venture capital in the SaaS industry is largely focused in San Francisco and New York, other cities across the Unvalley have crept up as SaaS competitors to the major metros. Some of the top tech companies and fastest growing SaaS companies in 2021 are headquartered outside the two coastal giants.

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SaaS Inside the Coasts

The diversity of the SaaS industry and wide variety of types of SaaS products lend themselves to growth outside the coasts by allowing metros to focus on a single microindustry within the software space. Indianapolis, anchored by Salesforce’s acquisition of local scaleup ExactTarget in 2013, continues to be a hotbed for startups in the marketing tech SaaS industry. Similarly, the established Grange and Nationwide insurance companies in Columbus have sparked an insurtech SaaS boom where unicorn Root Insurance has gone public and Matic Insurance has raised more than $30 million to compare insurance policies.

Read more below on how the SaaS industry has grown past the coasts, how the B2B space has commanded much of the new attention, and which SaaS startups and scaleups are making a dent in the Unvalley.

SaaS Companies That are Hiring

Check out these SaaS Startups that are currently hiring.

The Software Industry’s Foundation

Before we dive deeper into the Unvalley SaaS environment and how it’s shaping the next generation of startups and scaleups inside the coasts, it’s important to first understand the foundation of the industry and which top SaaS companies are responsible for starting a revolution in technology.

Making the most impact on the general public’s and investors’ views of the SaaS industry are public SaaS companies. As mentioned above, Salesforce has been a leader of the industry for more than 20 years and they lead our rankings below.

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Leading SaaS Companies

Founded in 1999 by Marc Benioff, who is still chairman and CEO, Salesforce employs more than 75,000 people globally in almost 60 offices. In 2004 they submitted their initial public offering and became one of the very first software companies to emerge after the dot com bubble stifled innovation in the late 90s. Salesforce can also consider itself the founder of the customer relationship management system boom, which now includes other SaaS companies like Hubspot, Zoho and Pipedrive.

While also pursuing a hardware model with which you are undoubtedly familiar, Microsoft has pursued a software-as-a-service strategy as well. Microsoft Office (i.e. Word, Powerpoint, Excel) has been the chosen suite of business products for organizations for decades. Because they’re primarily a hardware company, they’re not often considered in lists of the top software companies.

Adding to the list of big SaaS companies, Adobe and its suite of cloud-enabled platforms like Photoshop, Premiere and Illustrator is a no-brainer for any designer. However, if you’re not a designer, you may not be as familiar with the company. Adobe has made it easy for marketers and designers to share design files over the internet and pick up their work anywhere using their top-shelf products.

Slack, which has been in the news recently with its acquisition by Salesforce for around $50 billion, is another competitor for top SaaS companies in 2021. In his attempt to start a video game company, Stewart Butterfield needed a better way to communicate with his engineers than over email or text. Slack was born, and they never looked back.

Rounding out our list of top SaaS companies by revenue Box, Dropbox and Google Suite – each known for their cloud storage capacity. As the number of data, documents and files continue to accelerate at a rapid pace, companies need a software platform to organize, store and access them. Box, Dropbox and Google’s suite of products have the solution.

You’ve read about the top SaaS companies in 2021. Now, it’s time to turn your attention toward the Unvalley and all the incredible founders and startups leading the wave of innovation in Middle America.

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Middle America’s Software-as-a-Service Companies

Headquartered in Atlanta, Georgia, Mailchimp was acquired for $12 billion by Intuit. A leader in the email software space, Mailchimp was founded by CEO Ben Chestnut and engineer Dan Kurzius in 2001. After they scaled the platform to millions of users and more than a thousand employees, they decided it was time to bow out and sell the company to Intuit in the summer of 2021.

Since its foundation in 2003, Matt Mullenweg’s Wordpress has been first and foremost when it comes to content management systems (CMS). It only makes sense that it’s created its own industry and empowered startups like Austin-based WP Engine to scale operations and employee count to almost one thousand. Founder and current chief technology officer Jason Cohen and WP Engine last received $250 million in funding in a private equity round in 2018.

Another successful and growing startup inside the coasts is 2008-established BambooHR, which is headquartered in Lindon, Utah, between Salt Lake City and Provo. A revolutionary HRIS system for people and talent leaders, BambooHR allows executives to manage all their talent functions within a single platform.

As more innovation and inspiring entrepreneurs sprout out of the Unvalley, the list of startups and scaleups founded in Middle America will only grow. Well-positioned for growth are cities like Austin, Texas; Denver, Colorado; and Chicago, Illinois, which have each seen incredible growth in the last decade.