Drum roll, please…

The moment I – along with many of you – have been waiting for. We are proud to announce the 12 most impressive startups selected to compete in this year’s Powder Keg Startup Bowl at Lucas Oil Stadium! What’s more, one of these motivated startups will walk away with something sweet to fuel their growth.

Indianapolis-based startup conference, the Powder Keg, has teamed up with Microsoft Corp. and Elevate Ventures to offer 12 startups from across the Midwest a chance to compete for a $15,000 startup-growth prize package and enrollment in the Microsoft BizSpark Plus program in the first ever “Startup Bowl” at Lucas Oil Stadium on Oct. 18.

The application process was selective and the competition was tough. The top 12 companies were selected for their passion, potential, and profitability. Come join us to watch these startups woo the hearts of potential investors and battle for audience support. Be inspired by the driven individuals we’re brining to the stage. The energy will be contagious.

Without further ado, allow me to introduce our startup all stars, in no particular order:

CoatChex
CoatChex is focused on bringing innovation and value through today’s technology to an industry that hasn’t been touched in decades. The patent-pending process optimizes coat check-in and retrieval functions and reduces the risks that are commonly associated with checking coats, making it the hassle-free solution to running a secure, profitable, and efficient coat check station.

Team Mash
TeamMash is a daily email for sports fanatics. Every day, their editors scour the web for the best sports content. Each morning, they email you a mashup of what happened with your favorite teams in the past 24 hours. It even contains links to hand-picked articles from around the web.

FoundOPS
FoundOPS is developing an operations platform to help small field service operate more efficiently by gamifying carbon savings. In one, easy to use cloud based system, they’ve incorporated GPS technician tracking, drag and drop dispatching, and intuitive customer service management. The platform is provided for free, but customers are incentived to purchase premium features such as route optimization, QuickBooks integration, and BI reports in order to increase their carbon savings.

Adproval
Adproval is a service that streamlines the process of direct ad sales for small and medium bloggers while allowing them to maintain relationships with their advertisers. Working with an approved advertiser lets bloggers use their voice – by means of product reviews, featured posts, etc. – to back them as a sponsor, making ad space on that blog more valuable. Bloggers set up their sponsorship offerings with Adproval and put a page on their blog where advertisers can choose what they want and make an offer. If the blogger finds the advertiser suitable and approves of them, the ad image is automatically uploaded to their blog, the payment is automatically transferred, and the relationship is managed through their dashboard on Adproval.

Lisnr
Lisnr aims to change the way that consumers experience audio by turning what has historically been a passive experience into an interactive engagement platform. Lisnr is an app that allows music or any other audio medium to passively trigger consumer interactions, direct to their mobile device, during a consumer’s listening experience. Lisnr is completely source agnostic as notifications can be sent from audio being played anywhere.

PetBookings
PetBookings.com is the first and only website to offer instant and confirmed online reservations to the $3.5 billion professional pet care industry. They are launching v2.0 of their website platform Friday October 5, 2012 and are armed with some remarkable test data going to market. Pet owners (B2C) are not only experiencing the convenience and benefits of booking online with instant confirmation, but pet care facilities (B2B) are also seeing a significant impact on their bottom line.

Lesson.ly
Lesson.ly is a teaching and learning marketplace. It’s like iTunes, but with lessons and courses instead of songs and albums. It is “the simplest way to learn” and is currently in beta-testing.

Bonfyre
Bonfyres are private groups created around events where you can share chats and photos. All of these shared photos become part of group photostreams, called Memories, and are accessible only to others at that bonfyre. Simple event planning, private real-time sharing and collective group photos in one app, just like it should be.

Squarejive
Squarejive is a free mobile application that recommends things to do nearby. The app is built upon a mosaic design that allows users to seamlessly find and share events across Facebook, Twitter, SMS Text, and Email. With Yelp integration, the app also includes business profiles for over 400 venues in Indianapolis. They intend to launch Squarejive version 1.0 on October 13th at the Broad Ripple Music Festival.

Modulus
Modulus helps developers spend less time configuring servers and more time building products. Modulus does this by providing a complete platform that companies can use to host and scale their internet-based applications. We add to that an integrated database and file storage solution, and wrap everything under a powerful statistics engine.

Visit Apps
Visit Apps empowers Convention & Visitors Bureaus (CVBs = tourism agencies) to harness the mobile channel to deeply engage their visitors. Visit Apps has built a proprietary platform that allows any CVB – from the quaintest of towns to a bustling metropolis – to have their own mobile app. Visit Apps is a SaaS startup in the explosively growing mobile sector (available in iPad, iPhone and Android devices). The Visit Apps team is led by Santiago Jaramillo (serial entrepreneur of University Storage & MyMusicCamp.com).

Diagnotes
In an effort to eliminate the problems associated with effective communication and care during on-call medical encounters, Diagnotes has developed an integrated software solution that provides critical information, secure communication and convenient documentation for healthcare providers via their smartphones, focusing initially on on-call physicians and the 50-100 million such patient encounters conducted annually in the US.

That’s all, folks! We’ll have more info released over the next week as we approach the Startup Bowl. For now, get yourself registered to attend and the first annual Powder Keg. See you there?