Why Individual Awards Matter for Tech Scale-ups
When it comes to media outlets to find the latest technology news, outlets like CNET, Engadget, VentureBeat and TechCrunch likely come to mind. While these publications are popular and tackle everything from new gadgets and technology platforms to overall industry trends, they’re not the only sources for fresh insights about the tech industry.
Looking to add a few new sources to your reading list? Here are four publications to start reading now for additional news and perspective about the technology industry that you might not find everywhere else:
There are many voices in the product review arena, but it can be difficult to find a credible voice that also understands the intersection of product price and functionality for the day-to-day user. As a New York Times company, Wirecutter aims to be a source for quick information on various products. Wirecutter might still be under the radar, but with the New York Times as a partner, the site already has its foot in the door as a top tier source of product and gadget news.
E-newsletters seem to be making a comeback, and The Hustle — boasting over 100k subscribers — is no exception. The Hustle’s daily e-newsletter provides a list of curated stories about the latest B2B technology and business news. Hitting your inbox at noon (ET) each day, The Hustle is a digestible version of what’s going on in the enterprise tech world and what the repercussions are, all wrapped up in a no-nonsense, authentic voice.
After Edward Snowden came forward as the source of NSA leaks in 2013, three journalists banded together to form a new media organization: The Intercept. Today, The Intercept not only covers technology, but also national security, politics, the environment, international affairs, the media and more. When it comes to having a firm stance on a controversial issue, The Intercept welcomes diverse – and unpopular – opinions in order to create well-rounded stories that dive to the core of the issue at hand.
Created by two guys looking for an event to showcase their startup, TNW is now part event, part news resource, part media company. Coupling B2B technology news with engaging insights, the content is intended to speak to what TNW refers to as “Generation T,” a generation made up of people with a specific interest in, and thirst for, technology. TNW includes articles about latest happenings with the largest B2C and B2B technology companies – Google, Apple, Amazon – but also finds fresh, unique, conversational thought-leadership pieces discussing various industry topics.
These news outlets are a great resource for any technology leader, but they aren’t just worth adding to your reading list. Each have growing, technology-focused audiences that could benefit from your product or service. Next time you’re considering how best to get in front of your target audience through media relations or a digital sponsorship, don’t limit yourself to CNET or TechCrunch. The right story in a publication like The Hustle might be just the exposure your company needs to generate real business impact.
Kelsey Koralewski is an account executive at BlastMedia, a national B2B technology PR agency specializing in media relations, content creation and thought leadership.
These articles have been curated by our friends at BLASTmedia, a national PR agency focusing on media relations for B2B technology companies.