Video’s hot right now and everyone knows it. Trying to cash in on the gold rush is web app developer, DreamShare. Their new web app, BadaBoom, aims to act as a sort of Pinterest for video. Make it easy to make lists and share those list among your social networks. John, Josh, and Squid walked us through the pitch at Verge Bloomington.
Company: DreamShare (BadaBoom)
Business: Web App Building
Key Value Prop: Bada Boom allows you to keep a clean record of your favorite videos and share them through various social media sites
Pitch Successes We Can Learn From
- Establishing a Gap in the Market: We all know how large the market is for online video sharing, but we may not know that there is a gap in services being provided. By establishing this early, you’re validating your idea.
- Live Walk Through: So frequently you can get lost in screenshots. If all you have is an MVP, that’s one thing, but when you’re pitching a working web app, I want to see it! I love that they went through and did a live demo.
- Comparison to Something Established: It could be easy to look down on them for being small and not well known, but by drawing a comparison to early stage Reddit, they’re sending a message. Don’t you wish you invested in Alexis Ohanaian early?
I was missing the comparison to their competitors. Let’s not shy from the elephant in the room (and the marketplace). How is this app going to differentiate itself from YouTube which allows you to create and share playlists? What about Vimeo and Vevo that allow you to do the same? This is a crowded market, what makes you different?
What were your thoughts? Do you believe in BadaBoom’s product or do you think their competition is too stiff?
These video articles have been curated by our friends at Alchemy, a video storytelling agency that works with top tech startups.