While they encourage employees to bring opinions and advocacy to their personal social media profiles, political discussions on internal communication platforms are now banned.
Crypto startup Coinbase Global Inc. made a similar move last October, and Coinbase’s co-founder and CEO Brian Armstrong praised Basecamp’s move, calling it “courageous” and encouraging more companies to become more “mission-focused” by doing the same.
Others immediately criticized the announcement. DEI and career consultant Latesha Byrd offered to help Basecamp employees leave the company, saying, “If you know any Black women that work at Basecamp please send them my way. I will pay for their @career_chasers membership out of my own pocket.”
Since Basecamp’s ban, more than one third of the company has resigned. So if you’re looking for amazing people to add to your team, consider following this twitter thread of people looking for their next place to build something great.
Fast Company calls Basecamp’s move a “fatal brand mistake.” The majority of consumers are demanding that companies do more to address public issues like climate change and systemic racism, not less.
And as for talent: 9 out of 10 professionals say they want to work for companies that share their values.
Want to learn more from companies that value diversity, equity, and inclusion?
Check out this list of top-rated companies for DEI.