While most people don’t ever want to experience a crisis situation like we are all involved in now, it’s always important to be prepared. Being able to effectively communicate during a crisis has now become a necessary and essential skill that every person needs to understand, especially when sharing empathy—for each other, for the community, and for customers. As you consider the best way to communicate with customers and as we collectively navigate the coronavirus crisis, consider the best ways you can share empathy in your communication during this moment and how to effectively share your message with others. 

On today’s episode of the Powderkeg Podcast, you’ll hear from a PR leader with diverse leadership experience across PR and business communication who believes in using the power of empathy in communication. Kim Jefferson is the Senior Vice President at BLASTmedia and oversees all PR account teams. BLASTmedia is the nation’s only PR agency dedicated to SaaS, and Kim’s decade of media relations experience guides strategic direction for account teams and clients. The intersection of her genuine passion for news media and tech allows her to find the hook in clients’ stories.  

Throughout this episode, Kim will discuss the importance of having empathy involved with communication, how providing useful communication and advice can better serve your customers in a time of crisis. Kim also shares helpful information on communicating transparency with your team and the importance of reassuring them at a time of uncertainty. Tune in for more! 

In this episode with Kim Jefferson, you’ll learn:

  • How to use the power of empathy and communication
  • Ways to better serve your audience in a time of crisis
  • Key ways on being honest with your team
  • The importance of positive PR during difficult situations

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Please enjoy this conversation with Kim Jefferson!

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Kim Jefferson quotes from this episode of Igniting Startups:

Links and resources mentioned in this episode:

Companies and organizations:


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