While most people don’t ever want to experience a crisis situation like we are all involved in now, it’s always important to be prepared. Being able to effectively communicate during a crisis has now become a necessary and essential skill that every person needs to understand, especially when sharing empathy—for each other, for the community, and for customers. As you consider the best way to communicate with customers and as we collectively navigate the coronavirus crisis, consider the best ways you can share empathy in your communication during this moment and how to effectively share your message with others.
On today’s episode of the Powderkeg Podcast, you’ll hear from a PR leader with diverse leadership experience across PR and business communication who believes in using the power of empathy in communication. Kim Jefferson is the Senior Vice President at BLASTmedia and oversees all PR account teams. BLASTmedia is the nation’s only PR agency dedicated to SaaS, and Kim’s decade of media relations experience guides strategic direction for account teams and clients. The intersection of her genuine passion for news media and tech allows her to find the hook in clients’ stories.
Throughout this episode, Kim will discuss the importance of having empathy involved with communication, how providing useful communication and advice can better serve your customers in a time of crisis. Kim also shares helpful information on communicating transparency with your team and the importance of reassuring them at a time of uncertainty. Tune in for more!
In this episode with Kim Jefferson, you’ll learn:
- How to use the power of empathy and communication
- Ways to better serve your audience in a time of crisis
- Key ways on being honest with your team
- The importance of positive PR during difficult situations
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Please enjoy this conversation with Kim Jefferson!
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Kim Jefferson quotes from this episode of Igniting Startups:
“Our advice is typically to, to communicate as honestly as you possibly can, and as early as you can, with anyone that’s laid off, and then for the people that are going to be around, how can you lift them up? How can you make them understand what their impacts can continue to be to the organization, make sure your mission is clear on how you’re going to get there.” — @kimberlyjjeff on @PowderkegCo
“It’s okay to continue to communicate, but on an individual level. When you have salespeople communicating with prospects, that kind of thing includes empathy. Asking how people are, how it is working from home. So just being empathetic as humans as much as we can, but not feeling like we have to have all the answers and relate everything to the pandemic.” — @kimberlyjjeff on @PowderkegCo
“So those are I think the times when we can really come in handy to our clients to be an outside perspective to say, I know you think you’re doing good with this, or you think that this is going to serve your audience, but it’s actually extremely self serving and working against you by not helping your audience learn something or drive their business forward at a time when it’s supercritical. With everything that we’re putting out, it needs to help somebody do their job better, not just pushes forward your agenda as a company.” — @kimberlyjjeff on @PowderkegCo
Links and resources mentioned in this episode:
Companies and organizations:
- Kim Jefferson (@kimberlyjjeff)
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