We narrow the distance between our clients and their customers through measuring and optimizing digital experiences. Caleb Whitmore founded the company in February of 2009 with a vision to create a consultancy focused around a core of Google’s web analytics products: Google Analytics and Urchin (Google Analytics’ predecessor). Located in the Ballard neighborhood of Seattle, WA, we have a small team of uber-geeks that love nothing more than to find helpful insights within piles of data. We work with clients ranging from healthcare to retail to software as a service. In 2012 we helped our clients measure and analyze 11,200,000,000 (that’s right, 11.2 billion!) digital sessions – not bad, not bad at all.
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