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Alpha HQ

Feedback Loop is the agile research platform for rapid consumer feedback. Farmers Insurance, Humana, Lending Tree, Uber, and Fortune 500 companies trust Feedback Loop to bring the voice of the consumer into critical market decisions. Formerly known as Alpha, Feedback Loop was founded in 2014 and is headquartered in New York City and backed by Crosslink Capital, Spider Capital, and Calibrate Ventures.





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Company Mission

Alpha is an end-to-end solution for your customer discovery, feedback, and testing needs, with built-in research guardrails. Teams across your organization can generate quality, defensible data directly sourced from your target markets so they can place smarter bets.
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