Apto is an experiential learning company focused on culture and language training. Our mission is to empower and support international learners everywhere, to adapt to local communities anywhere. Traci Snowden is founder and CEO of Apto. A bicultural polyglot who started traveling the globe at 14, Traci founded Apto to create the culture and language services that her years of teaching immersive ESL told her learners everywhere want and need.
Whether you’re traveling, relocating, or simply interacting across languages, cultures or geographies for work, study, or fun, Apto provides an immersive experience. Real locals and traveling storytellers show you their world through video content that’s relevant to you. Apto is built on the idea of human reciprocity. You guide me in your world and I guide you in mine.
Together, we learn to speak from the heart, not just the mind, as we share what makes us unique and what brings us together – we learn to “speak human.”
Apto is about creating real human connection. We do this by providing a social platform and community that empowers people from everywhere to adapt to other communities and environments anywhere. Apto also puts the power to teach, share and learn just about anything, through the lens of authentic culture and language, back into the hands of the local people. This means content can be real-time, relevant, hyper-local, and empower equity.