Enriching a baby’s cognitive development in the womb provides the child a head start on learning and strengthens this foundation throughout his or her lifetime. The BabyPlus:registered: Prenatal Education System is the only patented curriculum of its kind on the market today. How BabyPlus:registered: Works: BabyPlus:registered: introduces a safe, simple set of sounds to a child as early as 18 weeks in the womb. These sounds are patterned after the mother’s heartbeat, the one language the baby can recognize at this very stage of life because it’s the only true and consistent sound of the prenatal environment. The variation of sounds stimulates the baby’s cognitive development and as the child progresses through the BabyPlus:registered: curriculum, he or she learns to discriminate between those sounds. In other words, auditory learning begins. Most importantly, it begins during a stage that will have the most enduring benefits for the child. The developmental benefits of BabyPlus truly last a lifetime. The BabyPlus:registered: curriculum is made up of 16 lessons that can be started anytime between 18 and 32 weeks. The prenatal education system is designed for the mother to wear twice a day; an hour in the morning and an hour in the evening, starting with lesson one and progressing through the lessons slowly over the course of the pregnancy. This auditory exercise strengthens learning ability during the developmental period when the advantages will be most significant for a child. Much like a prenatal vitamin encourages strong physical development, BabyPlus:registered: encourages strong cognitive development. BabyPlus:registered: - From Hollywood and Beyond: BabyPlus:registered: is becoming a must-have pregnancy item for many celebrities. Gwen Stefani used BabyPlus:registered: while pregnant with her son, Kingston and she has recommended it to friends like Boris Kodjoe and his wife Nicole Ari Parker, who used it during their second pregnancy. New mom Nicole Richie picked up her BabyPlus:registered: system at Destination Maternity and used it during her pregnancy with Harlow. Nicole and father Joel Madden continuously report in the media a laid back, calm baby. Melissa Joan Hart used the system during her pregnancy. The original Bachelorette Trista Sutter used BabyPlus:registered:, as well as actress and new mom Ali Landry, among many others BabyPlus:registered: Partners BabyPlus:registered: is continually developing strong partnerships within the industry and reaching more expectant mothers around the world every day. BabyPlus:registered: is available on line at BabyPlus.com as well as on the web at the Johnson & Johnson site, Diapers.com, Target.com, Amazon.com, Babies R Us.com and most recently at Barnes & Noble.com. BabyPlus:registered: is distributed in 29 countries throughout the world with product sales in over 51 countries.