01 Be Transparent. Catalyst believes in open communication. We encourage honesty and directness from both our employees and management alike, because that’s how you build trust. And that’s what our customers can expect, too.

02 Take Ownership. There is no “passing the buck” at Catalyst. We are all responsible for our behaviors, actions, and decisions. This means doing what we say we’re going to do, and shouldering the results of those actions.

03 Place Customers at the Center. At the end of the day, we exist to make our customers’ lives better. It doesn’t matter what your job function is at Catalyst; everything you do impacts customers in some way. Always consider “how does this benefit our customers?” before you take action.

04 Be Selfless. The people at Catalyst are our most valuable resource. They are our hands, and they are our heart. We value selflessness. This includes recognizing that people have diverse backgrounds, views, and self-identities, and creating a safe space for them all to co-exist.

05 Have Fun. Fun is not just a foosball table or Beer Fridays. Fun is a willingness to laugh at ourselves and our industry. It’s acknowledging that everyone likes a good joke, whether that’s a customer or a fellow employee. It’s learning when to relax and when to be professional. At Catalyst, memes are our friends.

06 Be Humble. Value humility. There is no place for ego in a company that places the customer first. It’s one thing to be proud of your work, it’s quite another for that pride to dominate everything you do.