Seek the core principles

We don’t treat the symptoms of problems, we dig deep into the root cause of why something is the way it is. We don’t stop at the first answer. We always ask questions, seek diverse perspectives, and stay open to whatever we uncover. Even if it leads to places we didn’t expect.

Do the right thing

With every decision we make, no matter how big or small, we have the best interest of our members in mind. We always prioritize what’s right for members over what’s profitable.

Think Clever

We use a healthy mix of data and imagination to create new ways to help as many people as possible. We never accept the obvious and we’re always ready to get our hands dirty to save you time and money. No matter how much we scale up, we’ll always stay scrappy.

Build things that make you proud

We’re obsessed with honing our craft to build things that matter to us and others. We’re proud of not only the quality of what we make, but also how others experience it. Ultimately, we’re all in it together.

Make everyone around you better

We hold ourselves and others to a high standard. We actively seek feedback for ourselves and give feedback to others because as each individual grows, so does the entire team. It’s a win-win.

Own the outcome

We hire incredible people who take personal ownership of moving Honey forward. We all operate with the best intentions at heart for the company and our members. We hold ourselves and our teams accountable for outcomes, whatever they may be.

Grow without limit

We seek perpetual growth. We’re humble and thick skinned, especially in failure (which can be a great teacher). We stretch ourselves to the limits of our abilities until we start to feel uncomfortable. That’s where the magic happens.