Advancing Research

Through strong investment in scientific and clinical research centered on the anatomy of the lactating breast, infant sucking patterns and mechanics, and stem cells in mothers' milk, we support and celebrate breakthrough insights in lactation, human milk, and infant feeding.

Observing Natural Behavior

By observing infant suckling and the importance of skin-to-skin contact, we drove innovation that removed early breastfeeding barriers to help moms and babies get the strongest start. Through observing dedicated nurses care for their patients, we recognize the great importance of intuitive technology and its impact on patient care.

Listening to Customers

We sit with moms while they pump at home, work, in the car, and at the airport to better understand their challenges and we talk with parents who share their goals and concerns, and express their desire for trusted information to help inform decisions for their family. We spend time with clinicians and parents in the NICU to uncover obstacles and gaps, and we listen to busy wound nurses explain how equipment should be simple and hygenic so they can focus on exceptional patient care.