Peloton is revolutionizing the fitness industry by merging high-design with modern technology to provide access to live and on-demand fitness group classes led by elite NYC instructors. With instant access to classes, performance tracking metrics, and a motivating real-time leaderboard, Peloton is changing the way people get fit through a comprehensive and socially connected experience that makes every workout both efficient and addicting. By merging hardware, software, and content, the company creates the most unique, efficient, and addicting workout experience on the market. Peloton is sold online and in its growing number of showrooms across the country. The company was founded in 2012 and is headquartered in New York.