ShapeShift is a web and API platform formed in July of 2014 to provide instant Bitcoin and altcoin conversion with the maximum level of consumer protection and efficiency. In summer of 2019, the new ShapeShift platform launched to enable B2C users to self-custody their crypto assets, and buy, sell, trade, track, send, and receive all without trusting a 3rd party. ShapeShift also built and operates the real-time crypto market data service CoinCap.io, and acquired hardware wallet company KeepKey in mid-2017. The company is run by industry veteran Erik Voorhees.
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