SparkToro® is a software company founded by Casey Henry and Rand Fishkin, based in Washington State, USA. We believe high-quality market research and audience research should be available to everyone, not just tech giants and those with huge budgets.

We created SparkToro to help people do better marketing. Specifically, we want to assist organizations of all kinds to quickly and accurately identify where their audience spends time and pays attention, so marketing efforts can be better targeted and more effective. We think it sucks that so much of web marketing today is “buy ads on Facebook and Google.” That duopoly makes marketing less creative, less interesting, and less fruitful. It’s great for Google and Facebook’s bottom line, but that’s where the benefit ends.