Our goal isn’t to automate the blue-collar worker’s job through AI, machine learning, or big data; it’s to empower maintenance teams to become twice as productive and allow them to receive recognition for the meaningful work they do that is often lost in a paper trail. We recognized that a problem with technology today is that the most user-friendly software is often built for the most tech-savvy people, instead of the ones who need it the most. At UpKeep, we are committed to giving the people who are typically forced to use the most difficult-to-use software a completely different experience.