How Don Wettrick of StartEdUp Teaches Life-Changing Innovation Secrets to High School Students
Your audience is the lifeblood of your business. Without them, you have no one to sell to. However, too many entrepreneurs build a product before they bother to build an audience, let alone consider whether their audience would actually want to buy their product.
Brian Clark built all of his businesses by creating an audience first, and he’s become a true master at growing audiences by delivering outstanding content. After founding Copyblogger in 2006 and turning it into the “content marketing bible” it is today, Clark started Rainmaker Digital to serve as the parent company for all of his related online businesses. He’s even begun branching out into podcasting with his insanely popular shows Rainmaker.fm and Unemployable.
Clark attributes much of his success to the power of listening to his audience’s desires and building products to satisfy those desires. In our interview, he opens up about how he began his content marketing empire, how he continues to evolve it today, and why building an audience should be your number one priority. He even has some insightful things to say about the surprising benefits of being “unemployable.”
I’m so grateful Clark took the time to share his story and his wisdom with the Powderkeg community. For more actionable advice and outstanding content from Clark and his team, I highly recommend tuning into the Rainmaker.fm and Unemployable podcasts. You can also connect with Clark on Twitter @brianclark. Enjoy the show!
These show notes were originally posted on Powderkeg
Please enjoy this conversation with Brian Clark!
This episode of Powderkeg is brought to you by DeveloperTown. If you’re a business leader trying to turn a great idea into a product with traction, this is for you.
DeveloperTown works with clients ranging from entrepreneurs to Fortune 100 companies who want to build and launch an app or digital product. They’re able to take the process they use with early stage companies to help big companies move like a startup.
So if you have an idea for a web or mobile app, or need help identifying the great ideas within your company, go to developertown.com/powderkeg.
If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast.
“You don’t have to be a funded startup to buy into the agile processes the Valley is in love with, because they just make sense.” — Brian Clark
“It can be tempting to make the quick buck, but I was never going to do that, and I think that’s why we’ve never had a product fail. It’s always about the audience first.” — Brian Clark
“Email is the transactional channel. You’ve got to build that email list.” — Brian Clark
Companies and Organizations:
Software and Apps:
Books and Magazines:
If you enjoyed this session and have 3 seconds to spare, let Brian Clark know via Twitter by clicking on the link below:
What stood out most to you about what Brian shares in this podcast?
For me, it’s why you need to build an audience before doing anything else.
You? Leave a comment below.
To subscribe to the podcast, please use the links below:
If you have a chance, please leave me an honest rating and review on iTunes by clicking here. It will help the show and its ranking in iTunes incredibly! Thank you so much!
These Content Marketing articles have been curated by our friends at Raidious, a real-time digital marketing agency.