Powered by Cintrifuse, AAF and Empower
WHAT IS THE TRUST ECONOMY?
The “Trust Economy” right-to-win pillar for Cincinnati’s innovation economy is a critical piece of our future. With Cincinnati at the center of consumer-centric brands, this region has been gifted fertile soil to grow and harvest leading solutions with trust. It’s a major opportunity that’s emerged in this era of distrust and cynicism. Brands that can generate trust will thrive, as trust brings loyalty and loyalty brings repeat customers.
On March 20, ideas will be vetted and translated into over a dozen startup ideas and concepts. We’ll see Instagrammers will face-off vs. brand/agency “experts” to see who can make privacy policies easiest to find, understand, and engage. We’ll hear from long-time advertising ethics expert Wally Snyder, Executive Director at the Institute for Advertising Ethics, and recent author and digital marketing expert Shiv Singh, former Global Head of Digital at PepsiCo and Global Head of Innovation at VISA. We’ll review “Consumer Engagement Principles” to see how they can be “actioned.” And more!
WHY NOW?
In late 2015, brands and retailers globally aligned on a set of consumer-engagement principles to promote an environment of trust between brands and business. Most brands have fallen well short of this ambition. A central theme of our discussion will be what’s required to meet key consumer expectations along these lines. We will also explore other “trust gaps” that must be addressed.
AGENDA – 8:00 AM–1:30 PM
8:00 a.m. – Coffee and Networking
8:30 a.m. – Opening: Pete Blackshaw, CEO – Cintrifuse; Jim Price, CEO – Empower
8:45 a.m. – Morning Welcome: Wally Snyder, Executive Director – Institute for Advertising Ethics
9:15 a.m. – Industry Roundtable: ‘The Time Is Now: Trust Is Everywhere’
10:00 a.m. – Breakout Sessions: Part I (Participants attend one)
11:00 a.m. – Breakout Sessions: Part II (Participants attend one)
12:00 p.m. – Lunch
12:30 p.m. – Keynote: Shiv Singh, Co-author of Savvy-Navigating Fake Companies
1:20 p.m. – Wrap-up: Pete Blackshaw
WHAT YOU WILL EXPERIENCE AT THE EVENT
ACTION BREAKOUTS