Project Product, a conference for tech leaders, marketers, and product professionals. A forum directly addressing how product marketers and managers can better work together, achieve their goals, and propel their careers through interactive and hands-on sessions as well as networking with experts.
Anyone interested in creating, launching, marketing, and enabling products
No matter your role, when working at a tech or Software-as-a-Service (SaaS) organization, developing and launching a successful product is everyone’s wish and goal.
Whether you’re in the mature or infancy phase of your company, are a small startup, a large enterprise, or somewhere in between, creating a product and knowing who should lead which initiatives and how are questions everyone has. This forum’s purpose is to get the right people in a room together, share stories of triumph and learnings, and explore new ways to develop, price, message, and launch products.
The content of the forum will cover various topics including:
The differences/similarities between PMMs and PMs
The differences/similarities between marketing and product marketing
When to bring product marketing into the business
The soft skills needed when working in a product team
Product methodologies and processes to adopt
Product launch stories including the good, the bad, and the ugly
Pricing and packaging concepts
The pros and cons of the freemium model
Messaging and positioning how-tos
Women product leaders sharing their stories of triumphs and struggles
A fireside chat on how to unite product marketing and management
Hope you can join and hear from other passionate tech and SaaS leaders, marketers, and product gurus from SAP, Salesforce, PERQ, PactSafe, Lessonly, Aprimo, Lola.com, and many more on March 19, 2019, to learn something new, make your job easier, and make invaluable connections! Be sure to join the conversation! #ProjectProduct19
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