Project Product, a conference for tech leaders, marketers, and product professionals. A forum directly addressing how product marketers and managers can better work together, achieve their goals, and propel their careers through interactive and hands-on sessions as well as networking with experts.

Who Should Attend?

• CEOs / Founders
• Product Leaders & Product Managers (PM)
• Marketing Leaders & Product Marketing Managers (PMM)
• Engineering Leaders
• Enablement & Product Launch Specialists
• Business Analysts
• Anyone interested in creating, launching, marketing, and enabling products

No matter your role, when working at a tech or Software-as-a-Service (SaaS) organization, developing and launching a successful product is everyone’s wish and goal.

Whether you’re in the mature or infancy phase of your company, are a small startup, a large enterprise, or somewhere in between, creating a product and knowing who should lead which initiatives and how are questions everyone has. This forum’s purpose is to get the right people in a room together, share stories of triumph and learnings, and explore new ways to develop, price, message, and launch products.

The content of the forum will cover various topics including:

• The differences/similarities between PMMs and PMs
• The differences/similarities between marketing and product marketing
• When to bring product marketing into the business
• The soft skills needed when working in a product team
• Product methodologies and processes to adopt
• Product launch stories including the good, the bad, and the ugly
• Pricing and packaging concepts
• The pros and cons of the freemium model
• Messaging and positioning how-tos
• Women product leaders sharing their stories of triumphs and struggles
• A fireside chat on how to unite product marketing and management
• And more!

Hope you can join and hear from other passionate tech and SaaS leaders, marketers, and product gurus from SAP, Salesforce, PERQ, PactSafe, Lessonly, Aprimo, Lola.com, and many more on March 19, 2019, to learn something new, make your job easier, and make invaluable connections! Be sure to join the conversation! #ProjectProduct19

For more information, visit www.56streetproductions.com.

Our #ProjectProduct19 Speakers

Agenda – Full Agenda is on www.56streetproductions.com.

8:00 – 8:45 am: Registration & Breakfast
8:50 – 9:00 am: Welcome & Opening Remarks
9:00 – 9:45 am: Mainstage Keynote
9:45 – 10:15 Mainstage Session
10:15 – 10:30 am: Networking Break
10:30 am – 12:20 pm: Breakout Sessions
12:20 – 1:30 pm: Lunch and a 30-Minute General Session
1:30 – 3:10 pm: Mainstage Sessions
3:15 – 3:30 pm: Networking Break & Snack
3:30 – 5:00 pm: Mainstage Sessions
5:00 – 5:10 pm: Closing

Thank you to our partners and sponsors!

https://craftedup.com/
http://www.hambonecollective.com/
https://digitile.io/
https://producthq.io/
http://www.womenandhitech.org/
https://techpoint.org/
https://www.illinoistech.org/

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