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Project Product, a conference for tech leaders, marketers, and product professionals. A forum directly addressing how product marketers and managers can better work together, achieve their goals, and propel their careers through interactive and hands-on sessions as well as networking with experts.

Who Should Attend?

  • CEOs / Founders
  • Product Leaders & Product Managers (PM)
  • Marketing Leaders & Product Marketing Managers (PMM)
  • Engineering Leaders
  • Enablement & Product Launch Specialists
  • Business Analysts
  • Anyone interested in creating, launching, marketing, and enabling products

No matter your role, when working at a tech or Software-as-a-Service (SaaS) organization, developing and launching a successful product is everyone’s wish and goal.

Whether you’re in the mature or infancy phase of your company, are a small startup, a large enterprise, or somewhere in between, creating a product and knowing who should lead which initiatives and how are questions everyone has. This forum’s purpose is to get the right people in a room together, share stories of triumph and learnings, and explore new ways to develop, price, message, and launch products.

The content of the forum will cover various topics including:

  • The differences/similarities between PMMs and PMs
  • The differences/similarities between marketing and product marketing
  • When to bring product marketing into the business
  • The soft skills needed when working in a product team
  • Product methodologies and processes to adopt
  • Product launch stories including the good, the bad, and the ugly
  • Pricing and packaging concepts
  • The pros and cons of the freemium model
  • Messaging and positioning how-tos
  • Women product leaders sharing their stories of triumphs and struggles
  • A fireside chat on how to unite product marketing and management
  • And more!

Hope you can join and hear from other passionate tech and SaaS leaders, marketers, and product gurus from SAP, Salesforce, PERQ, PactSafe, Lessonly, Aprimo,, and many more on March 19, 2019, to learn something new, make your job easier, and make invaluable connections! Be sure to join the conversation! #ProjectProduct19

For more information, visit

Our #ProjectProduct19 Speakers

Project Product 19 Speakers

Agenda – Full Agenda is on

8:00 – 8:45 am: Registration & Breakfast
8:50 – 9:00 am: Welcome & Opening Remarks
9:00 – 9:45 am: Mainstage Keynote
9:45 – 10:15 Mainstage Session
10:15 – 10:30 am: Networking Break
10:30 am – 12:20 pm: Breakout Sessions
12:20 – 1:30 pm: Lunch and a 30-Minute General Session
1:30 – 3:10 pm: Mainstage Sessions
3:15 – 3:30 pm: Networking Break & Snack
3:30 – 5:00 pm: Mainstage Sessions
5:00 – 5:10 pm: Closing

Thank you to our partners and sponsors!


Project Product 19 Partners & Sponsors

56th Street Productions (56th Street) reserves the right to use any photograph/video taken at any event sponsored by 56th Street without the expressed written permission of those included within the photograph/video. 56th Street may use the photograph/video in publications or other media material produced, used, or contracted by 56th Street including, but not limited to: brochures, invitations, social media, television, websites, etc.

To ensure the privacy of individuals and children, images will not be identified using full names or personal identifying information without written approval from the photographed subject, parent, or legal guardian.

A person attending a 56th Street event who does not wish to have his/her image recorded for distribution should make his/her wishes known to the photographer, and/or the event organizers, and/or contact 56th Street at in writing of his/her intentions and include a photograph. 56th Street will use the photo for identification purposes and will hold it in confidence.

By participating in a 56th Street event or by failing to notify 56th Street in writing your desire to not have your photograph used by 56th Street, you are agreeing to release, defend, hold harmless, and indemnify 56th Street from any and all claims involving the use of your picture or likeness.

Any person or organization not affiliated with 56th Street may not use, copy, alter, or modify 56th Street photographs, graphics, videography, or other similar reproductions or recordings without the advance written permission of an authorized designee from 56th Street.

Thank you for your understanding and cooperation!

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Mar 19, 2019 08:00 AM - 05:00 PM