What does the ExactTarget IPO Mean for Startups?

Posted November 29, 2011

Matt Hunckler

CEO & Founder, Powderkeg

ExactTarget IPOLast week, news broke that ExactTarget is launching down the path of an IPO. The ExactTarget IPO will surely mean an infusion of capital for the 11-year-old enterprise marketing software company. But will tapping into the public market have an impact on the hundreds of startups that are cropping up in the Midwest?

There will be opportunities for ExactTarget employees to take some money off the table following the public raise. Meanwhile, ExactTarget will most certainly have more cash on hand for strategic technology acquisitions or investments.

Will this IPO mean more tech-savvy millionaires to invest in startups? With increased financial security, will there be more tech and marketing telent looking to launch their own software or tech products?

Let us know in the comments below.

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Matt Hunckler

CEO & Founder, Powderkeg

Matt is the founder and CEO of Powderkeg, a network of local communities with global reach for tech entrepreneurs, investors, and top talent. Powderkeg entrepreneurs have collectively raised more than $500 million in capital and are disrupting industries, creating wealth, and changing the world from areas beyond Silicon Valley. Hunckler has led successful teams with his own ventures, as well as Inc. 500 companies and venture-funded tech startups. He's been named an Under 30 CEO Entrepreneur to Watch and an IBJ Forty Under 40 Honoree for his entrepreneurial endeavors. @hunckler