How to Develop Blog Content That Can Be Used for PR
Last week, news broke that ExactTarget is launching down the path of an IPO. The ExactTarget IPO will surely mean an infusion of capital for the 11-year-old enterprise marketing software company. But will tapping into the public market have an impact on the hundreds of startups that are cropping up in the Midwest?
There will be opportunities for ExactTarget employees to take some money off the table following the public raise. Meanwhile, ExactTarget will most certainly have more cash on hand for strategic technology acquisitions or investments.
Will this IPO mean more tech-savvy millionaires to invest in startups? With increased financial security, will there be more tech and marketing telent looking to launch their own software or tech products?
Let us know in the comments below.