“Cash is king,” the old saying goes, and every entrepreneur will realize at some point along their journey that their business can’t run smoothly without a good financial model. But the intricacies of bookkeeping and accounting can be a bit daunting without a knowledgeable guide, which is why I found two to help me navigate this thorny issue.

My first guest, Tom Gabbert, has 25 years of experience in financial management under his belt. He’s also the founder of mAccounting, an Indianapolis-based firm that provides controllership and CFO services to startups and small businesses that need some help with their finances. Joining him is Santiago Jaramillo, an entrepreneur based in nearby Fishers, IN and the CEO of Emplify, a mobile SaaS platform that helps companies assess employee engagement through surveys and analytics.

Gabbert and Jaramillo joined me at the recording studio of one of our partners, Edge Media Studios, for Powderkeg’s first ever livestreamed episode. In this episode, we break down financing from both an accountant’s and an entrepreneur’s perspective, exploring the topics of recurring revenue models, top-down vs. bottom-up business perspectives, balancing optimistic and conservative projections and much more.

The nuggets of wisdom you’ll find in this episode will set you on the right track to building a money-smart business with potential to scale. And once you’re finished listening, I’d also like to point you to our free proud to offer a free financial cheat sheet, put together by our friends at mAccounting, that you’ll definitely want to look at if you have plans to raise capital anytime soon.

In this episode with Tom Gabbert and Santiago Jaramillo, you’ll learn:

  • Common mistakes to avoid when building your company’s financial model (16:08)
  • Tips for combating churn under recurring revenue models (26:00)
  • Why you need both top-down and bottom-up perspectives to grow your business (33:35)
  • How to balance optimistic and conservative financial projections (40:55)
  • Financial and legal considerations for companies preparing for acquisition or IPO (47:35)

Please enjoy this conversation with Tom Gabbert and Santiago Jaramillo!

This episode of Powderkeg is brought to you by DeveloperTown. If you’re a business leader trying to turn a great idea into a product with traction, this is for you.

DeveloperTown works with clients ranging from entrepreneurs to Fortune 100 companies who want to build and launch an app or digital product. They’re able to take the process they use with early stage companies to help big companies move like a startup.

So if you have an idea for a web or mobile app, or need help identifying the great ideas within your company, go to developertown.com/powderkeg.

If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast.

Tom Gabbert and Santiago Jaramillo Quotes from This Episode of Powderkeg:

Links and Resources Mentioned in this Episode:

Companies and Organizations:





Edge Media Studios

Coworking Spaces:

Launch Fishers


Agile Engagement


Tom Gabbert (@tbgabbert)

Santiago Jaramillo (@santiagojara)

Todd Richardson (@TRichardsonUS)

John Wechsler (@wechsler)

Scott Jones (@chachaman)

Mitch Shields (LinkedIn)

Jason Lakin (LinkedIn)

Did you enjoy this conversation? Thank Tom and Santiago on Twitter!

If you enjoyed this session and have 3 seconds to spare, let Tom and Santiago know via Twitter by clicking on the link below:

Click here to say hi and thank Tom Gabbert on twitter!

Click here to say hi and thank Santiago Jaramillo on twitter!


What stood out most to you about what Tom and Santiago shares in this podcast?

For me, it’s how to balance optimistic and conservative financial projections.

You? Leave a comment below.


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