How to Develop Blog Content That Can Be Used for PR
A company’s product is its lifeblood. It’s the one thing most responsible for a company’s success or failure, which is why smart product design is an absolute must for every business. And truly expert-level product design goes much deeper than nailing the visual aesthetic for your website.
I called in help from Aman Brar and Mike Reynolds, two respected Indianapolis-area CEOs, to unpack this very loaded and very important topic. Brar is the founder of Canvas, the first ever recruitment platform based on text messaging. Reynolds heads up Innovatemap, a product design agency that has helped more than 75 clients dream, design and scale digital products and services. The connection here is that Innovatemap worked closely with Canvas during its own product design phase, helping Brar and his team craft a stellar application and raise $1.7 million in early-stage seed funding.
The story behind how Canvas got its start is a great case study for every tech company that’s in the middle of product design or is preparing to tackle it in the future. In our conversation, Aman, Mike and I cover the journey from product ideation to launch, with a strong focus on the fundamental concepts of design. We also discuss why and how to conduct high-quality market research and the important ways that product interacts with brand and culture.
Please enjoy this conversation with Aman Brar & Mike Reynolds!
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“A well-built software product is a ‘good product.’ A ‘better product’ is marketable, valuable and useable.” — @mreynz_mike on @Powderkeg
“The hardest part of product creation is finding the wedge you’re going to use to enter the market.” — @amandbrar on @Powderkeg
“When you can compartmentalize your vision, then you can get feedback on its components.” — @mreynz_mike on @Powderkeg
“The big idea behind Canvas is to capture the world’s interviewing information.” — @amandbrar on @Powderkeg
Companies and Organizations:
Aman Brar (@amandbrar)
Mike Reynolds (@mreynz_mike)
Tim Ferriss (@tferriss)
Jared Adams (LinkedIn)
Elon Musk (@elonmusk)
Scott Day (@scottzen)
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For me, it’s how to get the most value out of conversations with potential customers.
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