There is one problem that most entrepreneurs seem to face: a lack of funding to start their business. Regardless of whether you are working on an MVP in a garage, or writing code for an app in a local cafe, raising capital is never easy. But once you have raised the capital you need, how do you create and build a skilled team to reach your mission? And how do you build the right type of company culture, one that makes every team member inspired to collaborate and do their best work?

In this episode of the Igniting Startups podcast, you’ll hear from two leaders about the importance of raising capital and how it can contribute to company culture. The first is Nicole Wallace, Principal and Director at mAccounting, an Indianapolis based firm that provides outsourced accounting and CFO services to small and mid-sized companies. Joining Nicole is Yarkin Sakucoglu, Co-founder and CEO of Socio Labs, a venture-backed SaaS company that helps small businesses and large enterprises like Google, Microsoft and Electronic Arts optimize their events.

In this interview, Nicole and Yarkin discuss where an entrepreneur’s focus should be, how that can affect your raise, and how to use the capital you raise to create and develop a positive company culture that attracts and retains great talent. Tune in for more!

In this episode with Nicole Wallace and Yarkin Sakucoglu, you’ll learn:

• Where an entrepreneurs focus should be when raising capital.
• What is company culture and why it should be a top priority for founders
• How Yarkin was able to raise capital and grow Socio’s culture.
• What Nicole and Yarkin look for to see if someone fits the company mindset.

Please enjoy this conversation with Nicole Wallace and Yarkin Sakucoglu!

• Listen to it on iTunes.
• Stream by clicking here.
• Download as an MP3 by right-clicking here and choosing “save as.”

If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast.

Nicole Wallace and Yarkin Sakucoglu quotes from this episode of Igniting Startups:

Links and resources mentioned in this episode:

Companies and organizations:

• Socio
• mAccounting
• Interactive Intelligence (Now Acquired by Genesy)
• Purdue University
• Aprimo

Books and publications:

• Saastr

People:

• Bill Godfrey (@Bgodfrey)
• Don Brown (@DonBrownIndy)
• Gary Vaynerchuk (@garyvee)

Did you enjoy this conversation? Thank Nicole and Yarkin on Twitter!

If you enjoyed this session and have few seconds to spare, let Nicole Wallace and Yarkin Sakucoglu know via Twitter by clicking on the links below:

Click here to say hi and thank Nicole and Yarkinon Twitter!

COMMENTS?

What stood out most to you about what Nicole and Yarkin share in this podcast?

For me, it’s the importance of having a strong company culture.

You? Leave a comment below.

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