In today’s hyper-connected world, where information travels at the speed of light and networking happens with a simple click, building a robust personal brand on social media is a must for tech executives. Whether you’re the founder of a rising startup or a seasoned executive in a well-established company, your personal brand can set you apart, foster meaningful connections, and open up exciting opportunities.
In this guide, we’ll walk you through actionable steps from leaders in the Powderkeg community to craft and cultivate an influential personal brand on social media that resonates with your peers and amplifies your impact.
1. Be consistent and track your progress
”Be consistent. Create a varied schedule with no more than three posts per week, including video, articles, quotes, appearances and other people’s content. Track which content generates the most engagement with your target audience.”
– Karen Mangia, President & Chief Strategy Officer at The Engineered Innovation Group
2. Authenticity always wins
”Can I say memes and self deprecating anecdotes? All joking aside, authenticity always wins. Be vulnerable, share failures along with successes, and most importantly, make sure you’re engaging in community. Social media shouldn’t be a pedestal to scream from, it should be…social.”
– Megan Noel, Director of Marketing at Trava
3. Create content for and engage with your audience
”One key tip is to focus on creating high-quality content that resonates with your target audience. This can include posting articles, industry news, and insights that demonstrate your expertise and offer value to your followers. Another important tip is to be consistent and engage with your audience on a regular basis. This can include responding to comments and questions, participating in online discussions, and sharing relevant content from other thought leaders in your industry.”
– Emily Finkelstein, CEO at VentureXpert Advisors
4. Share selfies from meetups and industry events
”The people seem to like selfies – sometimes just me and also with others. When I’m at events we sponsor or generally at tech events, I try to snap at least a few (sometimes 50+ for a multi-day event) and post on LinkedIn. I’m engaging with a relatively small but global audience of several thousand people and these pics always get traction. It’s easy, free and fun!”
– Rick McGlinchey, Co-Founder at PureInsights
Building a personal brand on social media as a tech executive is a dynamic process that requires dedication and a strategic approach. By defining your essence, curating compelling content, and engaging authentically, you can cultivate a brand that positions you as an authority in your field. Remember, personal branding is not just about self-promotion; it’s about sharing your knowledge, making meaningful connections, and contributing to the vibrant tech community. Start crafting your personal brand on social media today and unlock new opportunities in your community.
We hope these insights and examples from the community will help you build a personal brand on social media.
If you are interested in exploring jobs at fast-growing tech companies in the Powderkeg community, be sure to check out our real-time job board for Tech Jobs in areas beyond Silicon Valley.
You can browse all of Powderkeg’s Best Tech Companies to Work for, follow them for insights, or request an introduction to plug into your next big opportunity.