Getting funded is a major milestone for many startups, but it can be a little nerve racking. Luckily, we have Alicia Syrett on the show this week to share some insider tips for landing investors.

Alicia Syrett is the founder and CEO of Pantegrion Capital, a seed and early-stage angel investment firm based in New York. You might know her better as a recurring panelist on CNBC’s Power Pitch or MSNBC’s Your Business, where you’ll see her fielding high-stakes pitches and coaching small business owners. Syrett began her career in private equity and has years of experience in financial analysis, recruiting, and early-stage startup investing.

She brings her wealth of knowledge to our interview, giving me expert insights into all things fundraising. Syrett explains how to research investors for good fit with your business, what strategies you should use to approach them, and when you should start thinking about raising capital. You’ll also learn a few of her secrets for assessing a person’s character as well as netting high-visibility media exposure.

Syrett is very active on Twitter, so follow her @AliciaSyrett and thank her for coming on the show. I also encourage you to read her book, MentHER, a practical business guide written especially for women entrepreneurs. Finally, if you’re a female startup founder and are looking for amazing advisors to serve on your board, you should consider applying to Synett’s Point 25 Initiative in New York City. The application deadline is May 15, so don’t delay!

In this episode with Alicia Syrett, you’ll learn:

  • An experienced recruiter’s tips for reading people (8:35)
  • Her advice for anyone who wants to get into angel investing (17:38)
  • The right way to research and approach investors (23:18)
  • When to raise money and what kind of financing you should seek (30:44)
  • Secrets for getting high-profile media exposure (41:14)
  • How to use inexperience as an asset rather than a liability (47:40)

Please enjoy this conversation with Alicia Syrett!



This episode of Powderkeg is brought to you by DeveloperTown. If you’re a business leader trying to turn a great idea into a product with traction, this is for you.

DeveloperTown works with clients ranging from entrepreneurs to Fortune 100 companies who want to build and launch an app or digital product. They’re able to take the process they use with early stage companies to help big companies move like a startup.

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If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast

Alicia Syrett Quotes from This Episode of Powderkeg:

Links and Resources Mentioned in this Episode:

Companies and Organizations:

Virgin Media


Plum Alley Investments

Method Products


Angel Investment Firms:

Pantegrion Capital

New York Angels


Columbia University

Courses and Programs:

Lean Launchpad at Columbia University

Point 25 Initiative

Television Programs:

CNBC’s Power Pitch

MSNBC’s Your Business

CNBC’s Secret Lives of the Super Rich

CNBC’s Fast Money

Books and Magazines:


Wharton Magazine

Winning Angels

Angel Financing for Entrepreneurs










Alicia Syrett (@AliciaSyrett)

Steve Blank (@sgblank)

David Olk (@olkie)

Susan Preston (@SueAngelPreston)

Eric Ryan (@methodguy)

Lynn Tilton (@LynnTilton)

Sara Blakely (Sara’s Notebook)

Kelly Hoey (@jkhoey)

JJ Ramberg (@jjramberg)

Did you enjoy this conversation? Thank Alicia Syrett on Twitter!

If you enjoyed this session and have 3 seconds to spare, let Alicia know via Twitter by clicking on the link below:

Click here to say hi and thank Alicia Syrett on twitter!


What stood out most to you about what Alicia shares in this podcast?

For me, it’s the secrets for getting high-profile media exposure.

You? Leave a comment below.


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