Location: Remote, US

Employment Type: Regular

Team: Marketing

Tinder started on a college campus in 2012 and broke down the barriers - geographic, historical, cultural - that limit who we meet. We went from 1 swipe to 1 billion swipes a day in 2 years. No technology grows that fast unless it fills a powerful, unmet human need. Today, Tinder is the world’s most popular app for meeting new people. The app is available in 190 countries and 40+ languages; it’s been downloaded more than 450 million times, led to 60 billion matches, and is the highest-grossing non-gaming app globally. There’s never been a more exciting time to be on Tinder. We are on a course to redefine how young people meet and connect today. If you would like to be a part of that, keep reading.

The Role:

As a Group Product Marketing Manager you will own the Global product marketing strategy and execution for our Core Products. Our Core Product pillar includes the products that members know and love from Tinder, like the Discovery card- stack experience, Messaging, and Profile, and newer experiences like Explore and more on the roadmap.

At the intersection of marketing, brand, and product, you’ll lead a go-to- market strategy for new product features, develop feature positioning & branding, and collaborate with global product, communications, and marketing teams to drive app growth and feature adoption for the region.

We’re looking for someone to develop new processes and ways of working cross- functionally with marketing, product, comms, and insights to help us scale growth and elevate our in-app brand experience. This highly cross-functional role will report to the Director of Global Product Marketing based in NY.

This position can sit in Los Angeles, CA Palo Alto, CA, San Francisco, CA, New York, NY or remote.

In this role, you will:

• Lead Global go-to-market strategy to drive feature adoption across Core Products.
• Partner with Brand, Product, and Creative teams to develop product feature strategy, including naming, positioning, and messaging that will resonate with our audiences and differentiate our products in the market.
• Build Global product marketing playbooks and assets in partnership with Creative that reflect the needs of multiple regions across the world.
• Collaborate with the CRM teams to develop and implement marketing strategies that drive feature adoption in the app.
• Develop a member journey map and messaging that addresses prospects’ needs, struggles, and objections and encourages them to take action.
• Partner with product and consumer insights on the testing framework to check hypotheses and analyze results.
• Establish critical metrics for all programs, build results forecasts, and track performance to ensure Marketing Communication plans deliver business outcomes.
• Build a consistent and compelling narrative across channels and product lines, maintaining a strong messaging hierarchy and effective content strategy plans.
• Draw on qualitative and quantitative insights to understand product adoption, usage, and retention across customer segments.
• Recommend new product ideas and marketing strategies.
• Advise on competitive analyses and consumer research efforts to understand key consumer segments and define opportunities.
• Partner with the Product team to help prioritize product development based on consumer and market research.
• Partner with regional teams to advise on local product marketing campaigns.
• Support regional marketing teams by advocating for their product needs and requests.
• Own internal communication of product marketing initiatives.

What we're looking for:

• 5+ years of experience working in product marketing, leading full-funnel go-to-market strategies, preferably in consumer tech and mobile apps.
• Experience working on brands with Global impact and driving multi-regional marketing strategies
• Proven track record of delivering well-branded, fabulous consumer experiences and marketing strategies that drive business growth.
• Passion for the consumer, ability to advocate for consumer needs, and develop consumer segmentation.
• Excellent leadership, influencing, and communication skills, with an ability to express high-level concepts efficiently and successfully.
• Highly collaborative and creative. Capable of leading cross-functional teams (especially product, marketing, and creative teams) to produce innovative solutions.
• Proficiency with crucial business and marketing analytics.
• Experience partnering with Product, CRM, and Communications teams to deepen product understanding and retention among users.
• Strong project management abilities to plan and implement sophisticated cross-functional initiatives.

Bonus:

• Experience working closely with Member Experience teams.

As part of our team, you’ll enjoy:

• Working on a product that has an immediate impact on people’s lives all around the world

• Collaborating with a team of creative, fun and driven colleagues

• Comprehensive health coverage, competitive salary, 401(k) employer match, Employee Stock Purchase Plan (ESPP)

• Other perks and wellness benefits like a fitness membership subsidy, paid concierge medical membership, pet insurance offerings, and a commuter subsidy

• A robust Learning + Development offering including our MentorMatch program, access to a library of 6,000+ online learning courses through Udemy, and an annual L+D stipend

• Access to mental health resources

• Fertility preservation benefits

• No Meeting Wednesdays and access to a wide range of product and service discounts through Perkspot

• Charitable donations match up to $15,000 annually

• Monthly and weekly interactive virtual events including Book Club, trivia with prizes and yoga workouts

• The opportunity to join six active Employee Resource Groups (ERGs)

At Tinder, we don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our product, and our community. We strive to make our workplace an inclusive and diverse environment, giving people from all walks of life the opportunity to have a voice. We champion and encourage those who bring different perspectives, ideas, and creativity to join our team dedicated to bringing people together across the globe. Tinder is proud to be an equal opportunity workplace where we welcome all people regardless of sex, gender identity, race, ethnicity, disability, or other lived experience.