Marketing Manager at Tinder | Powderkeg

Location: Tokyo, Japan

Employment Type: Regular

Team: Marketing

Tinder brings people together. With tens of millions of users and a presence in nearly every country on earth, our reach is expansive — and we’re rapidly growing users. There’s never been a more exciting time to be at Tinder, especially with Japan as one of our most interesting and developing marketplaces.

We are looking for a Tokyo-based Brand Marketing Manager to help us grow and elevate our brand perception and acquire users in Japan. In this role, you will help the Japan marketing team in many different aspects, from day-to-day operations to overall planning and brand strategy for Japan.

From the day you start, you will be working with a top-notch marketing team at Tinder. You’ll have an amazing opportunity to join a company with a global footprint while working with a small elite team that your impact can be recognized.

Japan is one of our most fascinating and one of the biggest growing markets, where Tinder has played a huge role in defining how young people meet in the modern world. We are looking for a Marketing Manager to help us grow our business and elevate our brand perception in Japan. If you have marketing experience with a global brand, and a passion for new technology, we’d love to hear from you.

In this role you will:

・Work, review, and define brand strategy and positioning as well as execute multiple campaigns and tactics to build the brand and achieve growth through online/ offline activities.

・Lead brand campaigns to further strengthen Tinder as a brand in the Japan market (including conceptualizing, budgeting and ongoing analysis)

・Develop and maintain a dynamic campaign testing framework with strong analytical mindsets to optimize results and maximize learning.

・Lead and collaborate with agencies and partners for in-market events and activations

・Manage Tinder Japan brand development as a key strategic member of the team

・Drive both registration growth as well as positive brand awareness.

・Manage day-to-day marketing operations

・Gain knowledge of the Gen-Z audience, and keep up with cultural trends

・Monitor market trends, and research consumer markets and competitors’ activities to identify opportunities and threats

・Manage the day-to-day logistics of project plans such as timelines, budgets, and reports

・Report to Japan Brand Manager

We're looking for:

・8+ years of relevant work experience at a start-up, agency or client-side brand marketing, with preference in consumer interest space of lifestyle brands or technology

・Strong desire to build a career in brand marketing

・An integrated marketing mindset, passion for creative excellence in storytelling through multiple media types, both visual and written, with solid experience in brand and creative strategy, off and online media, including social, paid media, measurement & analytics, project and agency management.

・Collaborative in approach, empathetic in nature, and steadfast in intention.

・Appetite for a fast-paced environment and desire to constantly reassess and optimise.

・Excellent written and oral communication, a keen visual sense, attention to detail.

・Solid and proven leadership capabilities, building teams / networks, and communicating across national boundaries a must.

・Proactive desire to understand and take ownership in how their work contributes to the bigger picture.

・ to work within tight deadlines, adjust quickly to changes in priorities, and balance short-term needs with long-term strategic initiatives. Ability to simplify is key!

・Great knowledge and familiarity on Gen-Z culture in Japan

・Native in Japanese and fluent in English (TOEIC 900+)

Good to have:

A strong customer-oriented mindset and a strong desire to understand the underlying needs of different Tinder user groups

A good understanding of the current pop culture trends in Japan

Experience in working in a diverse and international environment can be a huge plus

The ability to communicate marketing strategies effectively with various stakeholders

Experience in working in tech and/or youth-focused digital marketing industries

Creativity and ability to think out-of-the box

As part of our team, you’ll enjoy:

-- Working on a product that has an immediate impact on people’s lives all around the world

-- 12 child care days per child, as well as days off for their graduation and admission interviews

-- Additional paid days off for weddings, anniversaries, pet checkups, and birthdays

-- Full reimbursement of commuting costs up to (up to 100,000 yen/month) and housing assistance for full-time employees

-- Relocation assistance for families with preschool age children who need to be closer to school for enrollment

-- Other perks include gifts for birthdays, weddings, and maternity leave

-- Professional Development stipend and No Meeting Wednesdays

-- The opportunity to join six active Employee Resource Groups (ERGs)


-- 世界中の人々の生活にダイレクトに影響を与えるプロダクトに携わることができる

-- お子さん1人につき、1年で12日間の看護休暇を取得可能

-- 入園・入学・卒園・卒業時に休暇を取得可能

-- 結婚・結婚記念日・ペットの診療日・誕生日といった機会に休暇を取得可能

-- 交通費を全額支給(上限:100,000円/月)

-- 家賃補助制度あり

-- 待機児童対策のため、保育園に入りやすい地域に引っ越しをする場合に、引っ越し金援助あり

-- 誕生日・結婚・出産のプレゼント

-- 自己研鑚費用支給(1万円/月)

-- 水曜日には一切ミーティングなし

-- 6つのERG (マイノリティ従業員を尊重するグループ)に属することができる

--Black at Tinder (BET)

--Desis at Tinder (DAT)

--East Asians at Tinder (EAT)

--Latinx at Tinder (LAT)

--Pride at Tinder (PAT)

--Women at Tinder (WAT)

Job Summary
  • Job Title
    Marketing Manager
  • Company
  • Location
    Los Angeles, CA
  • Employment Type
    Full time
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