Performance Marketing Manager, Tinder Japan at Tinder | Powderkeg

Location: Tokyo, Japan

Employment Type: Regular

Team: Marketing

Tinder brings people together. With tens of millions of users and a presence in nearly every country on earth, our reach is expansive — and we’re rapidly growing users. There’s never been a more exciting time to be at Tinder.

Japan is one of our most interesting and developing markets. We are looking for a Performance Marketing Manager to help us grow and elevate our brand perception and acquire users in Japan, Taiwan and Korea ( East Asia Market ). If you have marketing experience for a global brand and a passion for new technology: We want to hear from you.

In this role you will:

- Develop, implement and execute strategic online marketing initiatives for Tinder in Japan, Taiwan and Korea, in line with HQ brand and strategic guidelines

- Own and lead local online marketing strategy and distribution across media channels: paid digital, social media, earned media and owned media

- Analyze and optimize online campaigns against brand and growth objectives

- Lead agency relationships and align the communication strategy with key partners in Asia and at Tinder HQ in Los Angeles, USA

- Set, communicate, and maintain timelines, budget, and priorities on every project

- Monitor online market trends both within the dating category as well as outside to generate insights for new marketing strategies for Tinder in Japan, Taiwan and Korea

We're looking for:

- +5 years performance marketing experience for a leading tech company or gaming company in Japan with large marketing budgets

- Excellent understanding of digital marketing metrics — CPR, ROI/ ROAS are familiar to you

- A strong mix of creative and analytical capabilities in combination with a hands-on attitude to get things done

- Proven track record of leading multiple, complex tasks simultaneously

- The ability to adequately prioritize to improve business impact in a fast- paced environment

- Excellent soft skills with a standout colleague attitude

- Willingness to thrive in an international environment, with multiple languages and time zones

- Fluency in both Japanese and English

- Strong Excel/spreadsheet proficiency;

- SQL knowledge is a huge plus

- Degree from a leading University (prefererd).

As part of our team, you’ll enjoy:

-- Working on a product that has an immediate impact on people’s lives all around the world

-- 12 child care days per child, as well as days off for their graduation and admission interviews

-- Additional paid days off for weddings, anniversaries, pet checkups, and birthdays

-- Full reimbursement of commuting costs up to (up to 100,000 yen/month) and housing assistance for full-time employees

-- Relocation assistance for families with preschool age children who need to be closer to school for enrollment

-- Other perks include gifts for birthdays, weddings, and maternity leave

-- Professional Development stipend and No Meeting Wednesdays

-- The opportunity to join six active Employee Resource Groups (ERGs)


-- 世界中の人々の生活にダイレクトに影響を与えるプロダクトに携わることができる

-- お子さん1人につき、1年で12日間の看護休暇を取得可能

-- 入園・入学・卒園・卒業時に休暇を取得可能

-- 結婚・結婚記念日・ペットの診療日・誕生日といった機会に休暇を取得可能

-- 交通費を全額支給(上限:100,000円/月)

-- 家賃補助制度あり

-- 待機児童対策のため、保育園に入りやすい地域に引っ越しをする場合に、引っ越し金援助あり

-- 誕生日・結婚・出産のプレゼント

-- 自己研鑚費用支給(1万円/月)

-- 水曜日には一切ミーティングなし

-- 6つのERG (マイノリティ従業員を尊重するグループ)に属することができる

--Black at Tinder (BET)

--Desis at Tinder (DAT)

--East Asians at Tinder (EAT)

--Latinx at Tinder (LAT)

--Pride at Tinder (PAT)

--Women at Tinder (WAT)

Job Summary
  • Job Title
    Performance Marketing Manager, Tinder Japan
  • Company
  • Location
    Los Angeles, CA
  • Employment Type
    Full time
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