Principal User Experience Designer at Tinder | Powderkeg

Location: Vancouver, British Columbia

Employment Type: Regular

Team: Product Design

Founded in Vancouver, Canada in 2003, Plenty of Fish is one of the early pioneers in the online dating industry, with one of the largest and most diverse communities of singles. We're one of the top revenue-driving brands in the Match Group (comprised of Tinder, OkCupid, Hinge and

We love what we do, and have the ability to profoundly impact millions of people's lives every single day! Named one of BC’s Top Employers, Plenty of Fish is a great place to build friendships, grow your career and collaborate with top talent.

As a Principal User Experience Designer, you will report to the Chief Product Officer and drive the creative and strategic direction of our Product Experience. This position provides an incredible opportunity for impact to the experience of the millions of members using Plenty of Fish daily. This opportunity will require you to define the vision, principles, and experience design standards for the entire customer journey of a POF member on and off the app.

Please Note: You will have a choice of being Remote-First OR Office-First.

Remote First: You will have the option to work remotely from the Lower Mainland area, but we will require attendance at our downtown Vancouver office for quarterly planning, important meetings, team get togethers or whenever you want to "crew together" IRL!

Office-First: You will get to work from our downtown Vancouver office 2-3 days a week, and work remotely the remainder of the week!

So, what will you do?

  • Working closely with our CPO and Director of Product Management to lead and define the holistic UX strategy for the entire POF product experience - ensuring a user centric approach that embodies and exemplifies our unique brand positioning in the dating category
  • Guide and collaborate with embedded Product Designers to execute our UX strategy across multiple teams in parallel
  • Coach and mentor Product Designers on UX design, usability design, and user research best practices
  • Lead and conduct user research when needed and provide support to Product Designers on how to run successful user research initiatives
  • Be the internal champion, evangelist, and expert for design thinking at POF

You'll be a match for this role if you have..

  • 4+ years of experience working with social apps and products
  • Examples of solving challenging user problems through UX/UI design and gaining commitment from teams across the company
  • An exceptional storyteller that is able to clearly articulate our member's challenges with online dating and how and why we should design experiences to address these challenges
  • Mastery of design and prototyping tools (e.g. Sketch, Figma, Adobe Creative Cloud)
  • Strong analytic abilities with a proven track record conducting qualitative and quantitative research to inform their design decisions

Why Plenty of Fish?

We're recognized as one of BC's Top Employers 2022!

We have remote options available

Generous vacation, flex days, professional development days

RRSP matching, and employee stock purchase plan

Professional development budget and unlimited access to Udemy from the day one

Match Group mentorship program

Maternity & parental leave top up and fertility preservation benefits

Extended health & dental benefits from day one

Corporate ClassPass membership and other wellness benefits

And many more on our careers page

Our Values

Be Proud - It's OUR sh*p. Own it! We see challenges as opportunities and take action.

Make Waves - We profoundly impact millions of peoples' lives, every day.

Dive Deep - We empathize with our members and use data to surface smart decisions.

Crew Together - We love what we do, have fun, and are free to be ourselves.

Want To Dive Deeper?


[Glassdoor]( EI_IE683584.11,25.htm)

We’re committed to creating an equal and inclusive environment; we welcome all crew (and prospective crew) members regardless of race, colour, ancestry, place of origin, political belief, religion, marital status, family status, physical or mental disability, sex, sexual orientation, gender identity or expression, age, conviction unrelated to employment, or any other prohibited ground of discrimination recognized by applicable law. Plenty of Fish is proud to be an equal opportunity workplace.

Job Summary
  • Job Title
    Principal User Experience Designer
  • Company
  • Location
    Los Angeles, CA
  • Employment Type
    Full time
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