Senior marketing manager Western Markets at Tinder | Powderkeg

Location: Paris, France

Employment Type: Regular

Team: Marketing

Hawaya’s mission is to help Muslim singles seeking a modern way to meet their true life partner. We’re committed to spark meaningful connections based on mutual respect between men and women who want to start a love journey which can blossom into a genuine relationship.

Hawaya was born in 2017 of a simple idea: that today’s Muslims are comfortable using the digital world to solve their problems, but the world of Muslim love and marriage is still very old-fashioned. Modern progressive Muslim women want to be able to find a life partner for themselves, but the typical online dating journey was not compatible with their values.

Since 2019, Hawaya is part of the Match Group, the global leader in dating and matchmaking services, and benefits from the group's technological and marketing expertise of other brands like Tinder, Meetic or Hinge which help us to make even better, while respecting our beliefs, values and culture.

We are always on the lookout for talented people to join and have a positive and lifelong impact on people’s lives but today we are specifically looking for an extraordinarily driven, highly adaptable and fun individual to manage the marketing in Western Markets.

The right candidate would be equal parts analytical and creative, self-starter an extremely high degree of ownership and responsibility.

He/She will be defining the brand strategy and positioning as well as executing multiple campaigns and tactics to build the brand and achieve growth, primarily via relevant channels to help Hawaya become a global leader of transforming the way Muslims find their soulmate.

What you will be doing:

  • Create and manage end to end brand strategy, campaign development and execution in order to drive user acquisition and brand awareness
  • Work closely with the CMO to develop overall marketing strategy and ensure timely development and execution.
  • Keep abreast with direct and indirect competition and its activities
  • Collaborates closely with others regional teams, product team, legal, copywriter, designer
  • Identify strategic brand partnerships and collaborate with internal teams to launch such partnerships
  • Manage the overall marketing budget and ensure its distributed effectively
  • Be data driven and collaborate with the analytics team to track campaign results and related KPIs.

Skills that will help you succeed:

  • Minimal 7 years in the areas of digital marketing and communication field
  • Experience running 360 degree brand campaigns keeping customer centricity as a priority
  • Guerrilla and influencer marketing tactics experience strongly preferred over conventional marketing tactics
  • Excellent communication skills - both written and verbal
  • Strong analytical mindset and critical thinking ability
  • Comfort with ambiguity; high ownership and integrity. Experience in brand communications and partnerships would be an asset
  • Bilingual English required, French (role being based in Paris)
  • Mobile app marketing experience would be a plus
  • A good knowledge of Muslim culture is a plus

**How it looks like working at Hawaya **

As part of a major tech player, you’ll work in a dynamic startup spirit and environment collaborating with teams from diverse backgrounds and making an impact on people’s lives.

Take advantage of our new modern office where everything has been thought of for physical or hybrid work from creative rooms to collaborative spaces and office phone booths or “café”, all in the heart of Paris.

Share moments with your colleagues: over a drink, at the summer party or during team building events.

Operate in an international and multicultural environment where exchanges between brands are frequent and mutually beneficial to grow and learn faster.

Enjoy a 360° view of Paris roofs from our private terraces on the last floor of the building.

Express yourself because in our company culture, transparency is very important: every voice is heard and every opinion is valued.

Do you want to join an amazing and talented team where you’ll play a central role in defining and designing the success of the Hawaya app? Apply now and join our fast growing team!

Recruitment Process :

- A first video discussion with Guillaume, Talent Acquisition specialist (30 min)

- An interview with Richma, CMO (1 hour)

- A final interview with Thomas, CEO (1 hour)

Practical information :

Contract start: As soon as you are ready!

Location: Match Group Paris office shared between Meetic, Tinder, Hawaya & EMEA leadership located 53 Rue de Châteaudun 75009 PARIS

Flexible Work From Home policy

Permanent contract “CDI”

Hawaya is an employer that respects equal opportunities and diversity.

Job Summary
  • Job Title
    Senior marketing manager Western Markets
  • Company
  • Location
    Los Angeles, CA
  • Employment Type
    Full time
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