Sr. Safety Marketing Manager at Tinder | Powderkeg

Location: Los Angeles, California

Employment Type: Regular

Team: Safety

The Match Group Safety team is on a mission to create safer platforms and communities for all. We’re looking for a Senior Safety Marketing Manager to join our team and help us build an authentic, equitable, and respectful community of safety.

In this role you’ll join the Match Group Safety Team and improve the safety of all Match Group brands by informing a global strategy for safety marketing and consult with brands across our portfolio to help them execute safety campaigns and strategic initiatives.

Match Group is based in Dallas, TX but we are open to hiring in any city where we have an office/workspace - LA, SF, Dallas, New York, or Washington DC.

How you'll make an impact:

  • Through expertise in T&S marketing, you will provide insight and knowledge to help brands develop the positioning and user messaging for new products and consult on go-to-market strategies to drive success of safety features and programs
  • You will partner with brand marketing, product, and communications teams to develop strategy and advise on safety campaigns to increase user awareness of safety features, information, resources, and programs
  • You will work closely with brands to develop shared safety user education assets to create a more educated community
  • You will promote a consistent look and feel for safety across the portfolio by infusing the Match Group Safety vision in brands’ marketing materials and content, while maintaining their unique tone and voice
  • You'll develop and evangelize new safety ideas with product, marketing, operations, and comms teams to champion safety marketing initiatives and partnerships
  • YOu will provide insight and thought leadership on measuring success. A sense of trust and safety is often hard to quantify. This role will inform what our success metrics should be and how and when we measure them
  • You will evaluate the effectiveness of campaigns through tests, iterations, measurement, and analysis to optimize for results

We could be a match if:

  • You have at least 5 years of experience in consumer product marketing with expertise in safety, trust, or crisis management
  • You have a builder’s heart. You thrive on the opportunity to build strategy, structure, and process where none existed before while being deeply collaborative
  • you have the drive to tell amazing stories. You distill the core safety narrative for our portfolio and then work with brands to tell a compelling story to our users about how we fight to keep them safe
  • You have the expertise to be a willing and thoughtful collaborator. As a part of a central team, you will need to build trust with the brand teams and be able to operate across a portfolio with many different agencies and stakeholders
  • You have exceptional project and stakeholder management skills
  • You are passionate about creating safer communities and have a bold fearlessness to make it happen

What the team is like:

  • Our Trust and Safety team is very purpose-driven and holds a strong conviction for the safety of our users. This team is more like a family than just co-workers.
  • Our core values include: Put people first. Period. Empower and inspire others through service. Connect with truth and transparency. Innovate from shared ideas and mutual ownership. Operate from a place of integrity
  • Also, did we mention our team is really into Avengers? Really. Which Avenger character do you relate to most?


Why Match Group?

Our mission is simple – to help people find love and happiness! We love our employees too – here are some examples how:

Annual training budget for each employee

100% employer match on 401k contributions

Specific COVID-19 allowance for home office set-up

Matched giving to qualified organizations

100% paid Parental Leave for up to 20 weeks

Happy Hours and Company events

At Match Group, we represent a collection of unique brands - but we all focus together on the health and safety of all of our employees. That's why we require that employees are fully-vaccinated when in person at any US office or company-sponsored fun. If you need to talk through this in-person vaccine requirement, our People team can work with you through our accommodations review process.

_We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic. Period. _

Job Summary
  • Job Title
    Sr. Safety Marketing Manager
  • Company
  • Location
    Los Angeles, CA
  • Employment Type
    Full time
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