Yield Analyst (Ad Sales) at Tinder | Powderkeg

Location: New York, New York

Employment Type: Regular

Team: Ad Sales

Match Media Group is the marketing and advertising division within Match Group.

Match Media builds and offers advertising solutions across category-leading brands focused on singles and first-time connections, including Tinder, Match.com, OKCupid, People Media, Plenty of Fish, Hinge, and over 25 other dating products, to help brands and agencies find innovative ways to reach passionate audiences and connect with their consumers.

As a Yield Analyst, you’ll be responsible for monetization reporting and strategy analyses to maximize the value of the more than 3B impressions per month that are indirectly sold. You will collaborate with the Yield team to develop and deploy tactics driving up eCPMs across the portfolio of properties and ensure that all data is collected and tracked in an accurate and timely manner.

How you’ll make an impact:

  • You will compile daily figures from vendors by collecting data from multiple UIs, creating reports, and highlighting trends in addition to designing metrics and building, monitoring, and maintaining dashboards to track key revenue/monetization metrics for upper management
  • You will work with the Direct Sales Team by maintaining reports on Private Marketplace stats and recommending optimizations
  • You will help reduce missed opportunities by analyzing lost bid and advertiser bid landscape reports
  • You will maintain ad quality integration across our portfolio of properties by leveraging Google GAM, tag QA, and site QA daily

We could be a match if:

  • You have completed your undergraduate degree in a quantitative field and have at least 1 year of work or internship experience, preferably with digital or programmatic advertising
  • You have a strong proficiency in Excel and excellent analytical and problem solving skills (if you have Python experience, that’s even better!)
  • You are a great communicator and can build rapport quickly with internal teams and external vendors, providing business guidance and recommendations based on insights

What’s the Team like:

  • In this role, you’ll be based in our New York office and report to our VP – Global Revenue Operations
  • The Analysts who succeed on this team are curious problem solvers who work autonomously and take ownership of their work
  • The members of this team like the fast-paced environment of programmatic advertising and share a love of films and TV (in fact, they’ll give you a whole list of recommendations if you need it!)

#LI- LH1

Why Match Group?

Our mission is simple – to help people find love and happiness! We love our employees too – here are some examples how:

Annual training budget for each employee

100% employer match on 401k contributions

Specific COVID-19 allowance for home office set-up

Matched giving to qualified organizations

100% paid Parental Leave for up to 20 weeks

Happy Hours and Company events

At Match Group, we represent a collection of unique brands - but we all focus together on the health and safety of all of our employees. That's why we require that employees are fully-vaccinated when in person at any US office or company-sponsored fun. If you need to talk through this in-person vaccine requirement, our People team can work with you through our accommodations review process.

_We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic. Period. _

Job Summary
  • Job Title
    Yield Analyst (Ad Sales)
  • Company
  • Location
    Los Angeles, CA
  • Employment Type
    Full time
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