Director, Marketing Communications at Upgrade | Powderkeg

Location: San Francisco

Employment Type: Full-Time

Team: Marketing

Upgrade is a fintech unicorn founded in 2017. We are the fastest-growing company in the Americas (Financial Times). In the last five years, over 15 million people have applied for an Upgrade card or loan, and we have delivered over $10 billion in affordable and responsible credit. Our innovative Upgrade Card is the fastest growing credit card in America (Nilson Report). Combining the flexibility of a credit card with the low cost of an installment loan helps us redefine banking.

Upgrade has been named a “Best Place to Work in the Bay Area” three years in a row, one of the “Top Companies to work for in Arizona”, and we have received awards for being a best company for Diversity, Women, Culture, and Veterans.

We are looking for new team members who get excited about designing and delivering new and better products to join a team of 900 talented and passionate professionals. Come join us if you like to tackle big problems and make a meaningful difference in people's lives.


In this role, you'll be responsible for developing integrated communications strategies that support Upgrade's company goals and brand positioning. We're looking for someone who loves a new challenge, thrives in a fast-moving, collaborative environment and has broad communications experience spanning, social/digital, brand, consumer insights, and events.


  • Develop integrated communication strategies that support company goals and align with product and brand positioning
  • Work cross-functionally with Marketing, Design, Product, Operations, Legal, and Compliance teams to develop corporate and marketing messages
  • Collaborate with an external PR agency and senior executives on various PR campaigns and messaging
  • Monitor key players in the industry (competitors, press, influencers, etc.) to inform our communications strategy
  • Oversee the company's online presence, including social media and online reviews
  • Partner with the Operations team to develop responses to customer feedback
  • Create long- and short-form content including video for various mediums to build Upgrade’s digital presence and reputation
  • Use data to analyze impact and performance and adapt accordingly
  • Track and report on key performance metrics to senior management
  • Manage internal communications in close partnership with the People Operations and Talent Acquisition leadership
  • Communicate company news, ensure that team members have access to the information they need to accomplish their daily tasks and support recruiting efforts


  • 7+ years of Communications and/or PR experience in B2C
  • Experience driving strategy while also "rolling up your sleeves" to execute on initiatives as needed
  • Creative thinker with a proven ability to turn ideas into actionable programs that build engagement and product awareness
  • Extremely strong verbal and written communication skills
  • Experience working with senior leaders and creating executive platforms and thought leadership programs
  • Exceptional organizational skills with a high degree of attention to detail
  • Experience working in a fast paced, highly collaborative organization


  • At scale tech, startup or fintech experience


- Competitive salary and stock option plan

- 100% paid coverage of medical, dental and vision insurance

- 401K match

- Unlimited vacation

- Hybrid workplace

- Learning stipend for personal growth and development

- Paid parental leave

- Health & wellness initiatives

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

California Employee Privacy Notice

Effective Date: 1/1/2020

Notice to Applicants for Employment, Employees, and Contractors:

This California Employee Privacy Notice is intended to provide California consumers who are employed or apply for employment or a contractor position with Upgrade information about the categories of personal information Upgrade collects and how the company uses this information. For any questions about this notice, please contact

Personal Information Upgrade Collects:

_Identifying information: including name, address, email, telephone number, social security number, driver license number, passport number, and other personal identifying information. Information you provide as a part of a job application or from a background check performed after a job offered is extended, including employment, education, credit, and criminal history. Data on work productivity and performance, including hours worked, electronic network activity, and tasks performed. _

Purposes for Collecting Personal Information:

_To consider applications for employment. To complete payments, including payroll, expense reimbursement, other compensation-related payments, and the administration of stock options. To administer benefits, including medical, dental, vision, commuter, and retirement benefits. To provide human resources services and conduct performance evaluations. To monitor work eligibility including work-related licenses, credentials, training, and eligibility to work in the United States. To ensure a safe and efficient working environment. To comply with applicable legal or regulatory requirements including state and federal company reporting obligations. _

Job Summary
  • Job Title
    Director, Marketing Communications
  • Company
  • Location
    San Francisco, CA
  • Employment Type
    Full time
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