Director, Product Marketing at Upgrade | Powderkeg

Location: San Francisco

Employment Type: Full-Time

Team: Marketing

Upgrade is a fintech unicorn founded in 2017. We are the fastest-growing company in the Americas (Financial Times). In the last five years, over 15 million people have applied for an Upgrade card or loan, and we have delivered over $10 billion in affordable and responsible credit. Our innovative Upgrade Card is the fastest growing credit card in America (Nilson Report). Combining the flexibility of a credit card with the low cost of an installment loan helps us redefine banking.

Upgrade has been named a “Best Place to Work in the Bay Area” three years in a row, one of the “Top Companies to work for in Arizona”, and we have received awards for being a best company for Diversity, Women, Culture, and Veterans.

We are looking for new team members who get excited about designing and delivering new and better products to join a team of 900 talented and passionate professionals. Come join us if you like to tackle big problems and make a meaningful difference in people's lives.


Upgrade is seeking a passionate, experienced product marketer, to join our talented Marketing team. Reporting into the SVP of Marketing, you’ll have the opportunity to make an immediate impact across go-to-market, strategy, product roadmap and more.

You’ll serve as a voice of the customer, feeding customer learnings across the organization. You’ll partner closely with other stakeholders across Product, Marketing, Operations, Data Science, Engineering and Research to effectively educate audiences on the value of our products.


  • Define and execute go-to-market strategies and organizational coordination for feature launches for Personal Loans and Auto Loans
  • Synthesize consumer insights and competitive research to identify and prioritize user needs by deeply understanding our consumers, product and experience to build data-driven, useful insights for the Product team
  • Help to craft the product roadmap, developing the positioning and messaging for new features and experiences, and building the go-to-market strategy
  • Spearhead experimentation plans to increase conversion, cross sell and lifetime value
  • Work with the Lifecycle Marketing team in the creation of marketing campaigns guiding the development of product specific creative and engaging content that our consumers need and want
  • Develop cross sell and upsell strategies to increase awareness and retention of our consumers across product lines
  • In this role, you will partner with a collaborative cross-functional team that includes counterparts in Product Management, Marketing, Product Design, Data Science, Engineering, Research, and operations to meet shared objectives and key results


  • 7+ years of experience in Product Marketing
  • Deep experience in consumer products
  • Proven experience managing product launches, determining product-market fit, and working cross-functionally with internal and external stakeholders
  • Strong communication and presentation skills—both written and oral
  • Very comfortable with data: You just go get the data you need and can whip it into an informative story with no help; using the data to make decisions and drive growth
  • Outstanding at market research: You know your market, customers, and competition better than anyone, and you integrate this information into your growth strategies
  • You're biased toward action, a great collaborator and master simplifier
  • You never stop pushing towards clarity and delivery
  • Incredible at articulating the essence of products and the value they create. You can make the most sophisticated products exceptionally simple for consumers to understand
  • You can develop a strong messaging hierarchy, effective content strategy and shine at copywriting


  • Experience in fintech/payments a plus


- Competitive salary and stock option plan

- 100% paid coverage of medical, dental and vision insurance

- 401K match

- Unlimited vacation

- Hybrid workplace

- Learning stipend for personal growth and development

- Paid parental leave

- Health & wellness initiatives

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

California Employee Privacy Notice

Effective Date: 1/1/2020

Notice to Applicants for Employment, Employees, and Contractors:

This California Employee Privacy Notice is intended to provide California consumers who are employed or apply for employment or a contractor position with Upgrade information about the categories of personal information Upgrade collects and how the company uses this information. For any questions about this notice, please contact

Personal Information Upgrade Collects:

_Identifying information: including name, address, email, telephone number, social security number, driver license number, passport number, and other personal identifying information. Information you provide as a part of a job application or from a background check performed after a job offered is extended, including employment, education, credit, and criminal history. Data on work productivity and performance, including hours worked, electronic network activity, and tasks performed. _

Purposes for Collecting Personal Information:

_To consider applications for employment. To complete payments, including payroll, expense reimbursement, other compensation-related payments, and the administration of stock options. To administer benefits, including medical, dental, vision, commuter, and retirement benefits. To provide human resources services and conduct performance evaluations. To monitor work eligibility including work-related licenses, credentials, training, and eligibility to work in the United States. To ensure a safe and efficient working environment. To comply with applicable legal or regulatory requirements including state and federal company reporting obligations. _

Job Summary
  • Job Title
    Director, Product Marketing
  • Company
  • Location
    San Francisco, CA
  • Employment Type
    Full time
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