Demand Generation Manager at Wise Systems | Powderkeg

Location: Cambridge, MA

Employment Type: Full-time

Team: Marketing

Who we are:

Wise Systems is a high-growth, sales-driven company hiring exceptional sales professionals. The key to our business growth is finding the right people to join our global organization. If you are ready to accelerate your career and join a team that is transforming an entire industry, we need you.

Based in Cambridge, MA, Wise Systems was started out of MIT and is transforming the last-mile delivery industry with an AI-driven technology platform that is used by some of the world’s largest fleets. The company is growing rapidly and building an incredible, diverse team that shares a deep commitment to our customers’ success. Wise Systems also has a highly engaged network of advisors, mentors, and investors passionate about enabling new standards and capabilities in delivery and logistics through engineering and data science.

What we are looking for:

The Demand Generation Manager at Wise Systems is a strategic and analytical role responsible for designing and implementing the programs that drive the company’s success in the marketplace. Working at the core of the marketing team, this domain expert will develop and execute segment-specific, multi- channel programs for filling pipeline.

In partnership with Marketing and Sales leadership, this marketing leader will bring a creative and thoughtful approach to their role, proactively developing content themes cross departmentally and programs for multiple marketing channels and audiences and ensuring excellent execution across the Marketing and Sales teams.

The successful candidate will have a strong ability to develop and manage multiple projects, from inception to final delivery, and report on performance across the team to ensure the timely execution.


  • Devise strategies and programs to engage strategic and mid-market prospects across multiple industries and titles
  • Build segment-specific programs to bring prospects through a buyers journey from target, aware to consideration for Wise Systems’ solutions
  • Choreograph program deliverables, managing cross-team dependencies and deliverables, to make sure that all elements are built/delivered on time and on plan
  • Create comprehensive content program, including white papers, blogs, webinars, and other assets, to drive all marketing programs
  • Train and enable sales teams including Account Reps and Business Development Reps on messaging and how to execute multi-channel programming in timely manner
  • Reporting and analyzing program conversions, content performance and providing recommendations based on industry best practice quarter by quarter

Role Qualifications

  • Demonstrated ability to understand program pipeline influence with previous programs examples from conception to execution including 1:many, 1:few and 1:1 (ABM) program plays
  • Demonstrated ability to develop and manage multi-channel marketing programs
  • Excellent program management and organizational skills, including the ability to take projects from inception to completion on plan and on budget
  • Strong communication skills in all formats -- in-person, written and presentations and experience translating complex concepts into compelling written, visual and social assets
  • Ability to work effectively and collaborate with internal, cross-functional teams to drive results in a dynamic startup environment
  • Strong analytical abilities, an attention to detail, and an overall can-do attitude
  • Experience with Salesforce, HubSpot, Salesloft and other tools is a strong plus
  • 3-5 years of enterprise marketing experience; strong preference for SaaS experience
  • Bachelor's degree in Marketing or Business

Why work at Wise Systems

  • Strong incentive-based compensation package
  • Open/Flex PTO
  • Remote/Hybrid Friendly
  • WeWork Access
  • Annual training stipend and career development opportunities
  • Free lunch on Thursdays
  • Internal Employee Events including Appy-hours, Red Sox games, BBQs, Virtual Trivia and more!

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.

Job Summary
  • Job Title
    Demand Generation Manager
  • Company
    Wise Systems
  • Location
    Cambridge, MA
  • Employment Type
    Full time
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