Acquisition Marketing & Demand Generation Lead at Xometry | Powderkeg

Location: Atlanta, GA

Employment Type: Full-Time

Team: Marketing

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

Xometry is changing the way small manufacturers source work, and has created a robust network of suppliers that deliver thousands of orders monthly. Reporting to the Senior Manager, Supplier Marketing, this role will work cross-functionally to create targeted marketing campaigns to acquire new suppliers for Xometry and our recently acquired partner This role will be a critical stakeholder in the strategy and execution of demand generation to grow our supplier network.

Xometry offers a full suite of tools for manufacturers through the Xometry Job Board, Financial Solutions, and This role represents our commitment to building a best-in-class platform that is tasked with delivering value to all manufacturers by giving them better access to buyers, materials, cash flow, growth capital, and expense management.

Primary responsibilities will include but are not limited to:

-Maintain and iterate on the acquisition funnel, plan to execute and engagement tactics to move prospects along the funnel

-Identify appropriate media channels for target audience and work closely with team to develop budget, measure results and make recommendations

-Achieve campaign objectives/KPIs and develop strategic plan to deliver

-Work closely with Sales counterparts to align on product messaging and acquisition strategy

-Lead and participate in cross-functional teams to develop new product ideas and ensure a supplier-first mentality in all marketing efforts.

-Track and measure acquisition goals for supplier marketing efforts, make recommendations to improve.

-Leverage software tools (HubSpot, Tableau, Salesforce, Excel, PowerPoint, etc) to inform a data-driven approach in all that we do.

-Develop a deep understanding of supplier behavior and act as an internal advocate for innovative solutions and marketing campaigns that will help acquire suppliers.


-3+ years relevant experience in digital marketing, preferably in a B2B setting.

-Experience executing marketing acquisition plans, in an SMB or startup environment

-Experience working cross-functionally and overseeing marketing plans end-to-end.

-Excellent communication, writing and presentation skills, with high attention to detail.

-Demonstrated ability to define/undertake work assignments with minimal supervision

-History of teamwork and willingness to roll up one’s sleeves to get the job done

-Solid project management skills, with ability to organize and prioritize

-Experience with managing paid media, SEO, content marketing partnerships and other relevant channels

-Proficiency with HubSpot, Excel, Salesforce, PowerPoint (and Google Docs equivalents), Tableau/Looker.

-Basic knowledge of HTML and digital design best practices.

-A willingness to think creatively, test frequently and learn from failures.

-BA/BS degree with a strong academic record.

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Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Job Summary
  • Job Title
    Acquisition Marketing & Demand Generation Lead
  • Company
  • Location
  • Employment Type
    Full time
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