Product Strategy Lead at Orchard | Powderkeg
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About Orchard

Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the entire experience through a personalized online dashboard, while also getting the support of best-in-class Orchard real estate agents. 

Headquartered in New York City with offices in Austin, Denver and Atlanta, and team members across the US, Orchard has over 800 employees and growing. We've recently raised $100 million in Series D funding at a valuation over $1 billion and have financing from top-tier investors including Revolution, Firstmark, Accomplice, Navitas and Juxtapose. Our investors have also backed the likes of Pinterest, AirBnb, Shopify and Sweetgreen. We're proud to be recognized by Glassdoor, Inc. Magazine, Fast Company and Forbes on their lists of best places to work.

About the Role

The Product strategy lead will help Orchard launch new products, services, and features to acquire and convert new customers as well as increase customer satisfaction and NPS by optimizing those services post-launch. As a member of product strategy team, you will become well versed in our customer’s journey and act as the voice of the customer across marketing, product, sales, and operations. You will own initiatives from ideation through execution, defining the core business requirements for launch and collaborating with key stakeholders on business strategy, launch plan, and online & offline customer experience. This role reports to the Chief Product & Marketing officer.

As Product Strategy Lead you will:

  • Define the ideal customer experience and product strategy for new company wide initiatives, including new service launches and updates to existing services
  • Lead the commercialization of key business initiatives across product, marketing, sales, and operations teams
  • Act as a key business owner several of Orchard’s service/feature offerings and identify opportunities for continuous improvement
  • Own the customer journey and act as the voice of the customer across the company
  • Partner closely with product marketing team to craft messaging and positioning for new launches and ensure alignment between customers’ digital and offline experiences
  • Conduct customer and competitive research to understand customer pain points and identify areas of opportunity for new and existing services

The right candidate:

  • Has 5+ years of relevant experience, which may include roles in product marketing, consulting, strategy, or business operations
  • Has experience creating product strategies for new products, services, features
  • Excels at leading large-scale, cross-functional projects across an organization
  • Obsesses over customer experience and has a high degree of customer empathy
  • Possesses stellar written and verbal communication, presentation, and storytelling skills
  • Can distill complex concepts down into easy to understand content
  • Is equal parts creative and analytical; you should be equally comfortable in a design brainstorm and reviewing data in Excel or Looker

#LI-SD1

Orchard is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected status in accordance with applicable law.

Job Summary
  • Job Title
    Product Strategy Lead
  • Company
    Orchard
  • Location
    N/A
  • Employment Type
    Full time
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