Senior Digital Marketing Manager at Orchard | Powderkeg

About Orchard

Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the entire experience through a personalized online dashboard, while also getting the support of best-in-class Orchard real estate agents.

Headquartered in New York City with offices in Austin, Denver and Atlanta, and team members across the US, Orchard has over 800 employees and growing. We've recently raised $100 million in Series D funding at a valuation over $1 billion and have financing from top-tier investors including Revolution, Firstmark, Accomplice, Navitas and Juxtapose. Our investors have also backed the likes of Pinterest, AirBnb, Shopify and Sweetgreen. We're proud to be recognized by Glassdoor, Inc. Magazine, Fast Company and Forbes on their lists of best places to work.

About the Role

Orchard is looking for a Senior Marketing Manager to lead our digital strategy. In this role, you will manage a team of 2 channel managers who have driven incredible growth. We’re seeking a data-driven, creative leader to expand upon their success. This is not just a channel optimization role: you will also collaborate closely with a talented product, sales, and creative team that is hungry to test ideas that maximize conversion at every step of the funnel.

You will be at the forefront of new company-wide initiatives, like our first- time home buyer program and growing mortgage services. It’s a unique opportunity to blend channel testing with full funnel conversion projects.

This is a full-time managerial role that reports into the Director of Growth Marketing.

What You’ll Do Here:

  • Manage an 8-figure digital marketing budget and 2 direct reports
  • Create a testing strategy that encompasses testing within existing channels and identifying and executing tests in new channels
  • Regularly coach your team to challenge channel norms and launch needle-moving creative tests
  • Launch new markets and new products using digital, playing a pivotal role in new service concepting and understanding customer resonance
  • Focus on creative messaging in your ads and the landing pages they drive to - buying a house is the biggest financial decision of a customer’s life so developing creative and messaging that speaks to acknowledges that is crucial
  • Be accountable for setting and managing to ambitious KPIs and sharing learnings across cross-functional partners including our Sales and Product teams
  • Develop a deep understanding of our customer funnel, identifying opportunities for improvement
  • Partner with product and sales to ideate, launch, and measure tests that maximize our customer growth

We’d Love to Hear From You if You Have:

  • 4+ years of experience driving growth within a B2C performance marketing function

  • Background in digital marketing preferred, with emphasis on Facebook/Instagram

  • A passion for solving challenging business problems and love of new ideas

  • Strong analytical skills with an ability to define, and measure impactful KPIs

  • A track record of leading large, cross-functional projects

  • Strong written and verbal communication skills


Orchard is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected status in accordance with applicable law.

Job Summary
  • Job Title
    Senior Digital Marketing Manager
  • Company
  • Location
  • Employment Type
    Full time
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