Senior Director, Communications at Pacaso | Powderkeg

About Pacaso:

Pacaso exists to enrich lives by making second home ownership possible and enjoyable for more people. Our innovative co-ownership model is the easiest, smartest and most responsible way for people to experience the joy of a second home. We provide all the benefits of true ownership without the hassles through our simplified financial structure, easy and equitable scheduling, and dedicated local property management.

Founded by former Zillow executives, Pacaso has secured more than $215 million in growth financing and is valued at $1.5 billion. In March 2021, Pacaso achieved unicorn status (a valuation of $1 billion) faster than any other company in the United States. We have been featured in The New York Times, Wall Street Journal, Fortune, Forbes, CNBC and more.

Pacaso is a certified Great Place to Work, is #6 on Glassdoor's 2022 list of Best Places to Work, and was ranked on Fortune's Top 100 Small and Medium Workplaces list in 2021.

About this Role:

This is a senior role calling for strategic vision, tactical execution, thoughtful leadership of a team, and skilled upwards communication to senior executives.

The ideal candidate will be a seasoned communications leader who is energized by high-profile, high-stakes challenges. The candidate should be unflappable in the face of a crisis, have deep media relations experience, and show impeccable judgment while being comfortable with uncertainty.

This role is responsible for setting a strategic vision for the communications function and managing a distributed team while also owning two high-impact, high-visibility areas of focus: 1) regulatory/policy communications; and 2) data PR.

What You'll Do:

  • Develop and execute proactive media relations strategies and strategic communications plans, anchored in a keen understanding of Pacaso’s strategic priorities, product pipeline, and business goals
  • Shape coverage of Pacaso in top-tier media outlets
  • Partner with internal Public Affairs team colleagues to support the company’s advocacy to work through effective media relations and proactive campaigns
  • Partner with external agencies as well as internal stakeholders (including sales, product, and data science) to orchestrate effective, data-driven pitching strategies and PR campaigns
  • Lead the team in driving a plan to generate favorable coverage of Pacaso through creative storytelling and evergreen product pitches

About You:

  • Media relations: while extensive press contacts are a nice-to-have, the standout candidate will have deep experience working with reporters, strategic message development, and a record of successful pitching / story placement, as well as steering stories to a favorable place
  • Data PR: the ability to partner with economists, work with datasets, and use numbers to tell creative stories on the company’s behalf is a must-have for this role
  • Project Management: you can manage simultaneous deadlines and priorities and can expertly manage agency and vendor relationships to ensure maximum ROI
  • Exceptional communication in visual, spoken and the written word
  • Strong cross-functional communication skills, with the ability to earn and retain credibility with senior internal audiences
  • Self Starter + Executor: can design successful public relations campaigns at a local and national level, drawing from professional judgment and expertise in deciding how best to advance the company’s interests
  • The right candidate will bring an innovative and pioneering approach to communications, vs plug-and-play / rinse-and-repeat approaches
  • Excellent judgment and a strong point of view: this person will need to make time-sensitive decisions while balancing competing priorities.
  • Comfort operating in uncertain environments and a well-calibrated appetite for risk are essential qualities to bring to this role

You’ll love working at Pacaso because of our ...

  • Amazing purpose-driven team and culture.
  • Competitive salary and stock options.
  • Unlimited, flexible PTO for exempt employees.
  • Excellent medical, dental and vision insurance.
  • 401(k) to help you save for the future.
  • Paid maternity and paternity leave.
  • Generous home office stipend.
  • Company-sponsored meetups.

_Pacaso encourages applications from people of all races, religions, national origins, genders, sexual orientations, gender identities, gender expressions and ages, as well as veterans and individuals with disabilities. _

**Please Note: Pacaso has made the decision to require COVID-19 vaccination as a condition of employment, subject to medical and religious accommodations, where permitted by state law. **

**If you do not have proof of vaccination and live in a state or country that prohibits private employers from mandating the COVID-19 vaccine, please understand that lack of vaccination may preclude you from participating in- person at Pacaso events occurring in states or municipalities that require COVID-19 vaccination for attendees.

Job Summary
  • Job Title
    Senior Director, Communications
  • Company
  • Location
    San Francisco, CA
  • Employment Type
    Full time
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