Sr. SEO Manager at PagerDuty | Powderkeg

We are interviewing and onboarding 100% virtually at this time. PagerDuty is focused on inclusion and employee well-being by building a culture that isn’t location specific and gives equal opportunity to everyone—regardless of where you are working. Unless your job requirements make it necessary to be in a company office, you may choose to work in-office, remotely, or hybrid .

Why We Need You

PagerDuty is a digital operations management platform that empowers the right action, when seconds matter. For the teams who build and run digital systems, PagerDuty is the best way to manage the urgent, mission-critical work that is essential to keeping digital services always on. We make it easy to handle any unplanned task, event, or opportunity, right away.

PagerDuty is looking for a Senior SEO Manager to deliver business results by building high quality, relevant experiences for our customers and the search engines. This role will be responsible for developing technical and content SEO strategies to accelerate the growth of Organic traffic and conversions, optimizing the landing experience and user journey, and by helping PagerDuty tell the Operations Cloud story. This role is pivotal to PagerDuty scaling efficiently and growing our acquisition funnel on our path to $1B in revenue.

This role is a critical part of the Performance Marketing team and will partner with the high-performing Web Development and Product Marketing teams — both rallied around bringing the best user journeys to life. This is a highly cross functional and analytical role collaborating with other teams like Marketing Analytics and GTM Operations to successfully drive strategic Organic growth.

Key Responsibilities - How You Impact Our Vision

  • Lead, develop and implement a best-in-class SEO strategy to deliver on all key SEO website metrics such as: Organic traffic, Organic trials, conversion rate, website performance, bounce rate, page load speed, keyword rankings
  • Own and drive our website to great technical health through expert understanding of SEO-friendly code, backlinking, UX/UI, usability, crawlability, and more
  • Accountable for bringing to life the Operations Cloud as PagerDuty evolves as a multi-product solution
  • Synthesize clear recommendations and needs for high coordination projects, such as website migrations and major website changes
  • Provide great user experiences by delivering relevant SEO content tailored to personas and funnel stages through content audits, creation, and maintenance.
  • Establish processes and boundaries to help prioritize projects, driving your own SEO initiatives while supporting other parts of the org
  • Expert at project management, able to independently manage multiple projects at various stages at one time
  • Data whiz at consolidating, maneuvering, and analyzing data from multiple sources. Can do sophisticated analyses and pare down ideas to communicate effectively.
  • Strong “test & learn” orientation with a data-driven and analytical approach to SEO
  • Deliver clear, concise reporting with actionable insights to key stakeholders and leaders
  • Comfortable presenting your findings and recommendations to others, able to make a strong case while remaining receptive to feedback
  • Build a strong working relationship with the Product Marketing team as your key stakeholder, including establishing operating norms, roadmapping, performance sharing and analysis, and brainstorming new opportunities together
  • Collaborate with the SEM team to test holistic SERP strategies to drive efficient, scalable growth
  • Provide recommendations and strategies for continued SEO improvement
  • Collaborate with internal Marketing team to ensure SEO best practices implemented across site and within content creation
  • Create a coherent, clear journey with your experience handling disparate subdomains and user generated content on forums

About You - Minimum Qualifications

  • Bachelor's Degree or equivalent experience
  • 5+ years of progressively more complex SEO experience
  • Expert in web and SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Wordpress)
  • Experience working and influencing other stakeholders cross-functionally (bonus points for experience working with creative, product, and/or engineering teams)
  • Strong understanding of websites, including understanding of HTML, CSS, Javascript, and other rich media technologies architecture as well as

Preferred Skills

  • 3+ year of proven experience leading a strategic SEO change program
  • Experience with SaaS B2B websites in the tech space, ideally marketing to developers or a technical audience
  • Understands website conversion rate optimization
  • Has a growth mindset
  • Is a self‐starter who thrives in a fast‐paced environment
  • Thinks ahead and catches problems before they arise
  • Good awareness of the digital marketing ecosystem
  • Interest and passion for all things search - you genuinely enjoy the challenges of SEO, everything is a puzzle and you’re eager to figure it out

Not sure if you qualify?

Apply anyway! We extend opportunities to a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you're new to the corporate world, returning to work after a gap in employment, or simply looking to transition or take the next step in your career path, we are excited to connect with you.

PagerDuty Offers

**We are dedicated to providing a culture where our people are happy, enabled and inspired to do their best. One of the ways we do this is by developing a comprehensive total rewards approach that supports employees and their loved ones. As a global organization, our programs are competitive with industry standards and aligned with local laws and regulations. **

Your package may include:

  • Competitive salary and company equity
  • Comprehensive benefits package from day one
  • ESPP (Employee Stock Purchase Program)
  • Retirement or pension plan
  • Paid parental leave - up to 22 weeks for pregnant parent, up to 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
  • Generous paid vacation time
  • Paid holidays and sick leave
  • Paid employee volunteer time - 20 hours per year
  • Bi-annual company-wide hack weeks
  • Mental wellness programs
  • Dutonian Wellness Days - scheduled company-wide paid days off in addition to PTO and scheduled holidays
  • HibernationDuty - a week each year when everyone at PagerDuty, with the exception of a small, coverage crew, is asked to take a much needed break to truly disconnect and recharge

About PagerDuty

PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management, serving over 14,000 customers and 850,000 users worldwide, including 65% of the Fortune 100.

For the teams who build and run digital systems, PagerDuty is the best way to manage the urgent, mission-critical work that is essential to keeping digital services always on. We make it easy to handle any unplanned task, event, or opportunity, right away.

Led by CEO Jennifer Tejada, 50% of our board of directors is comprised of women, 45% of our managers are from underrepresented groups, and we are a proud member of the Pledge 1% Movement, committed to donating 1% Equity, 1% Employee time, and 1% Product to accelerate change in our communities. We are Great Place to Work- certified™ and our product is top rated in its category on TrustRadius.

From how we build our teams to who sits in the boardroom, we hope you can see yourself at PagerDuty.

Learn more: Social Impact; Inclusion, Diversity, & Equity; Culture

Additional Information

PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.

PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email and we will work with you to meet your accessibility needs.

Our stewardship of the data of many thousands of customers means that a background check is required to join PagerDuty. We will, nonetheless, consider for employment qualified applicants with arrest and conviction records in a manner consistent with local requirements.

PagerDuty uses the E-Verify employment verification program.

Job Summary
  • Job Title
    Sr. SEO Manager
  • Company
  • Location
    San Francisco, CA
  • Employment Type
    Full time
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