Content Marketing Lead at Pilot | Powderkeg

The Role

We're seeking a strategic, data-driven leader to build and scale our content marketing efforts at Pilot. As the Content Marketing Lead, you'll develop the function's strategy, set its vision, and support product, sales and marketing team goals. Your work will be highly visible, cross-functional and broad in scope. Priorities include using data and insights to identify content marketing opportunities, designing programs that get measurable results, and working closely with our product and sales teams to create rich, high-quality content.

Key Responsibilities

  • Develop and execute on a comprehensive content strategy for customer acquisition and growing our brand voice.
  • Manage and create a rich content calendar that supports a regular cadence of various types of content including: blog posts, white papers, ebooks, reports, videos, infographics, that are aligned to the buyer journey.
  • Develop our editorial style guide and tone guidelines to ensure a cohesive brand voice.
  • Serve as Pilot’s in-house editor for both internal and external content.
  • Measure and optimize the effectiveness of our content by developing reporting, KPIs, and metrics for each content channel
  • Lead the distribution and promotion strategy for content pieces with SEO, email, content syndication, and partnering with demand generation.

About You

  • 4+ years of experience in a B2B marketing role.
  • You’re extremely data-driven and used to tracing the impact of your efforts all the way out through revenue added.
  • Deep understanding of SEO strategies and best practices.
  • Superior written and verbal communication skills. You’ll need to demonstrate you can successfully write and edit content for a specialized industry.
  • Passion and ability to work well in a fast-paced, rapidly changing environment.

About Pilot

Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.

Pilot has over 1,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock. Our investors also include a long list of world-class entrepreneurs, including Patrick and John Collison, Drew Houston, and Diane Greene. Our most recent funding round doubled our valuation to $1.2 billion – Meet Fintech’s Newest Unicorn.

Why Pilot?

  • We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers
  • The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).
  • Flexible vacation/time-off policy
  • All federal holidays are observed
  • Competitive benefits package including wellness benefits such as Modern Health, Headscape, One Medical, Aaptiv and Rightway
  • Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
  • 401(k) plan

Pilot commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. You may view all of Pilot’s recruiting notices here, including our EEO policy, recruitment agency policy, recruitment scam notice, and important E-Verify information.

Job Summary
  • Job Title
    Content Marketing Lead
  • Company
  • Location
    San Francisco, CA
  • Employment Type
    Full time
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