Product Content Specialist at Spoonflower | Powderkeg

Location: Durham, NC

Employment Type: Full Time

Team: Content Development

The Company

Spoonflower’s mission is to inspire individuals to make, buy and sell unique products built around color and pattern. Our e-commerce website makes it possible for individuals to create, sell, and shop for unique fabrics, wallpaper and home decor, such as bedding and table linens. Many of the designers who use Spoonflower to create products also use it to sell their artwork, making Spoonflower the world’s largest marketplace of surface designs. The community of designers and shoppers who make up Spoonflower is central to what we do. Our goal is to continue to expand the reach of Spoonflower’s services internationally, and, more generally, to expand the opportunities available for individuals to express themselves through color, pattern and personalization. At Spoonflower, creativity, customer-focus, resourcefulness, authenticity, fun and trust are the core values of our workplace. Our team is full of creative, multitalented individuals who embody -- like our customers -- a DIY ethic and an embrace of hard work. We offer team members competitive benefits, support of continuing education, the chance to learn new skills and to move within the company, and a dynamic and flexible company culture.

The Opportunity

We are seeking a Product Content Specialist to our Product Development Team.


The Product Content Specialist will focus on improving online conversion and driving incremental revenue through content enrichment and writing while leveraging data-analysis and A/B testing. This is an ideal role for a highly motivated, creative, and analytical problem solver.


  • Identify opportunities within our expanding assortment of eCommerce platforms to enrich content, improve conversion, and generate incremental sales
  • Write content that is optimized for SEO, web, and marketing (brief, rich, scannable, crystal clear).
  • Execute strategies and processes for product content across client business units
  • Participate and contribute to cross-functional discussions related to future product content processes and strategies
  • Contribute to the strategy for applying advanced rich media content and tools from third party vendors
  • Provide weekly reporting that tracks enrichment efforts, measure performance against content strategy success KPIs, and communicate findings to senior leadership
  • Maintain and improve process quality by testing and analyzing current and future workflows, aggregating error reporting results and recommending process improvements with supporting data and analytics
  • Participate in the implementation and use of technologies that further enhance our ability to produce high-quality content and deliver it to the business units faster.
  • Subject Matter Expert for Global Product Content processes, strategies and technology


  • Bachelor’s Degree (BS / BA, preferably in Analytics, Economics, Finance, Mathematics, or Marketing) or equivalent experience
  • A minimum of 4 years prior work experience preferred in a retail environment – Product, Retail, Merchandising, Sales, Procurement or Inventory
  • A fundamental understanding of search engine optimization and e-commerce conversion rate optimization.
  • A portfolio with past projects including SEO, web, and marketing copywriting.

What Can We Offer You?

  • 100% company paid medical premiums for you and your family
  • 93% of qualifying medical expenses covered by the company
  • 401K with a 4% company match
  • 120 hours of PTO a year
  • 88 hours of flexible holiday pay
  • $75 Monthly Creativity Benefit


If you're interested in joining Spoonflower, please send a cover letter, telling us what inspires you about Spoonflower and why you think you are perfect for our team. We are as interested in knowing who you are as we are in knowing what you can do. Applications without a cover letter will not be considered.

Include in your letter a URL for any/all your online material that you would like to share with us, including resume, blog, or portfolio of work.

We have a trove of talented individuals in the Durham and RTP areas. Therefore, only local candidates will be considered.

We look forward to hearing from you!

To all agencies:

Please, no phone calls or emails to any employee of Spoonflower, Inc. about this job posting. All resumes submitted by search firms/employment agencies to any employee at Spoonflower, Inc. via email, the internet or in any form and/or method will be deemed the sole property of Spoonflower, Inc. unless such search firms/employment agencies were engaged by Spoonflower, Inc. for this requisition and a valid agreement with Spoonflower, Inc. is in place. In the event a candidate who was submitted outside of the Spoonflower, Inc. agency engagement process is hired, no fee or payment of any kind will be paid.

To qualify for employment at Spoonflower, Inc., applicants must be legally authorized to work in the United States and should not require, now or in the future, sponsorship for employment visa status. Spoonflower is committed to a policy of Equal Employment Opportunity. All qualified applicants are considered for employment without regard to race, color, religion, creed, national origin or ancestry, sex, gender, gender identity, sexual orientation, marital status, age, physical or mental disability, protected veteran or military status, genetic information, or any legally recognized protected basis under federal, state or local laws, regulation or ordinances.

Job Summary
  • Job Title
    Product Content Specialist
  • Company
  • Location
    Durham, NC
  • Employment Type
    Full time
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